Patagonia Pestel Analysis (Doc) - Desklib
13 Pages3280 Words1676 Views
Added on 2020-05-04
Patagonia Pestel Analysis (Doc) - Desklib
Added on 2020-05-04
ShareRelated Documents
Running Head: Strategic management 1Strategic Analysis of Patagonia
Strategic management 2Executive summary This report provides a deep understanding of the strategic management and marketing strategies adopted by the company Patagonia which is the subsidiary of VF Corp. the report focuses on the strategies adopted by the company to stay competitive in the outdoor clothing industry. For this manner, the report will analyze the environmental impacts on the company by various analyzes like PESTEL analysis, resources and capabilities analysis, Five forces analysis and SWOT analysis. The environmental analysis will be helpful for the company to understand its position in the market. Further, mission statement of the company will also be analyzed in the report to know that the mission statement of the company is suitable to achieve the organizational goals and objectives. Based on the SWOT analysis, some recommendations will be provided for Patagonia to implement the changes in the business operations for future perspectives.
Strategic management 3ContentsExecutive summary.........................................................................................................................2Introduction......................................................................................................................................4External environment.......................................................................................................................4PESTEL analysis..........................................................................................................................4Industry competition....................................................................................................................6Porter’s five forces analysis.....................................................................................................6Resources and competencies of Patagonia......................................................................................7Resources.....................................................................................................................................7Capabilities...................................................................................................................................7Evaluation of mission statement......................................................................................................8SWOT analysis of Patagonia...........................................................................................................8Recommendations for strategic change.....................................................................................10Conclusion.....................................................................................................................................10References......................................................................................................................................12
Strategic management 4Introduction This report is the strategic management analysis of the company Patagonia based on thegiven case. Patagonia is the famous outdoor clothing company which provides quality clothingproducts to the customers by identifying their needs and demands. The company was founded in1973 by Yvon Chouinard. Patagonia is the unique brand providing outdoor active lifestyleclothing products. The company is deeply committed to protecting the environment and creatingsustainable products for the customers. The report focuses on the environmental factors andresources and capabilities of Patagonia to analyze its business operations in the clothing industry(Patagonia, 2017). External environment PESTEL analysis Political factors-There are some issues in the in the political and administration system in America i.e.increased taxation on the shipping from the factories to overseas. This impact the businessoperations of the outdoor active lifestyle clothing industry hugely because of various wok housesare made outside of the country and all the clothing products are shipped from America. To getprofitable returns, clothing companies would need to hike the prices even higher. Due to highprices, companies may lose more customers who will be unable to afford the products. So thetaxation system of the country affects the business operations of clothing industry in the negativeway (Cavusgil, 2012). Economical factors-In terms of economic factors, it is observed that clothing industry is in its high timebecause the interest rate is low, the sales are wonderful and companies are gaining large profitsin their business. Along with this, exchange rates as well as well as inflation rate are alsoaffecting the economy of the garment industry. Further, credit crisis is another factor whichimpact on the business of clothing companies. The credit crisis is the problem for both producesas well as buyers in the market (Boone & Kurtz, 2013).
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
The Marketing Strategies and Tactics Reportlg...
|15
|3785
|97
Report on Introduction to Strategic Managementlg...
|15
|3659
|110
PM 303 Strategic Management Assignmentlg...
|16
|3709
|150
PM 303 Strategic Managementlg...
|17
|4085
|49
Strategic Management Analysis of Patagonialg...
|13
|3304
|433
Strategic Management of Patagonialg...
|21
|4009
|346