Effective Marketing Strategy for an App in Tel Aviv

Principles of Marketing
MAR0011

Table of Contents
INTRODUCTION...........................................................................................................................1
Marketing research.................................................................................................................1
STP model..............................................................................................................................1
Marketing mix........................................................................................................................3
Gantt chart..............................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The concept or principle of marketing tend to comprises and includes of the all the
activities of a company that are undertaken by a firm to effectively promote the buying and
selling of the product and services (Adnan, 2022). Thus, the key aspects of marketing consist of
the advertising, selling, and delivering products to consumers or other businesses. The current
case study is based on development effective marketing strategy for a app within Tel Aviv that
would guide the visitors to this to place the children where they can eat for free. Use of various
theories and models has been made for current case study comprises of the Marketing mix, STP
along with a Gantt chart.
Marketing research
The first and foremost step of launching and coming up with any new app comprises of
the coming up and leading out effective market research to identify the prevailing opportunity as
well as the threats. It has been seen that within the market of the Tel Aviv a presence of high
quality restaurant and world class café culture along with superb nightlife scene has been seen.
Beside this, many cultural heritage as well as Museum and other destination that attract and cater
a larger number of visitors and tourist is being present. Thus, greater number of visitors tend to
come and visits the Tel Aviv every year. It has been seen that the food and accommodation are
the key needs of every visitor especially the once which family and child. Therefore, a great
opportunity and need for a mobile asp is been that would support providing of direction for free
food services within Tel Aviv that ensures nutritious food for children during the times of
travelling. Thus, a positive opportunity and need for Tel Aviv is being seen (Chandra and
Hamato, 2022). Further, an analysis can be made that being an online app it is essential required
to make use of most efficient technology that would support a bug free and user friendly
interface for the visitors.
STP model
The STP model is tend to be reflect and show case a central concept in marketing that is
absolute key to serving a market successfully. The making use of the STP model is effective
while coming up with a new app as it tends to provide effective direction as well as the improved
focus to have better marketing strategy.
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