logo

P1) Roles and responsibility of marketing functions

   

Added on  2021-02-20

13 Pages3889 Words33 Views
Marketing
P1) Roles and responsibility of marketing functions_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................3P1) Roles and responsibility of marketing functions..................................................................3P2) Role and responsibilities of marketing in wider organisational context .............................5TASK 2 ...........................................................................................................................................6P3) Marketing Mix......................................................................................................................6TASK 3 ...........................................................................................................................................9P4) Market plan...........................................................................................................................9CONCLUSION .............................................................................................................................12REFERENCES .............................................................................................................................13.............................................................................................................................................14.......................................................................................................................................................14
P1) Roles and responsibility of marketing functions_2
INTRODUCTIONMarketing refers to the process or activities undertaken by an organisation for betterpromotion of its product or services for increasing overall sales and productivity (What isMarketing?, 2019). Scope of marketing has increased and get developed to meet the changingdemands of dynamic environment and now, marketing not only focuses on increasing sales butinclude all other activities carried out for providing maximum satisfaction to customer tomaintain better relations with them, which ensures increase in profitability (Chaffey and Ellis-Chadwick, 2019) . For this assignment, Coca cola company is taken which is an Americanmultinational manufacturer, retailer and marketer of non-alcoholic beverage syrups andconcentrates. This project includes role of marketing and its functions, compare ways in whichorganisations use marketing mix and at last include a basic market plan to achieve businessobjectives.TASK 1 P1) Roles and responsibility of marketing functionsMarketing is a process used in an organisation for achievement of desired goals throughmeeting the customers needs to increase the overall sales of product or service which will resultsin higher productivity and profit. Nature of Marketing Consumer oriented – The main purpose of marketing is to satisfy human needs anddesire of customers thus, only those goods should be produced by manufacturer whichmeets the expectations and needs of consumer to earn better profits.Art as well as science – Marketing is a art as it involves understanding and analysis ofhuman behaviour to satisfy their needs and marketing is also a science as it includesdifferent techniques for making right goods available at right place on right time (DeMooij, 2019)Goal oriented – The ultimate goal of marketing is to achieve the objectives of bothbuyers and seller through satisfying consumer needs and generating higher profits forseller.
P1) Roles and responsibility of marketing functions_3
Marketing plays a very vital role in promoting product and services of organisations thus,results in higher sales and profit, but scope and role of marketing has highly-developed and now,it not only includes promotional activities but also include all other tasks like conducting marketresearch, formulation of marketing plan, development of product as per the needs of customers,development of distribution channel and also includes maintaining long lasting and effectiverelations with consumer for earning higher profits. Current trends of marketing includesintegrated online, social and mobile marketing facilitating a ease for customers in buying ofproduct .Thoughtful and effective leadership is also a current trend of marketing. Future trend ofmarketing is more focused on Artificial Intelligence for providing better services and attention tocustomers. The main roles and responsibilities performed by marketing department duringmarketing process are as follows: Setting marketing strategy and planning – It is the responsibility of marketing mangerto adopt or formulate a marketing strategy which properly coordinates with overall company'sstrategy and objective. Proper planning is also done by marketing team for timely achievementof goals (Horton, 2019).Market analysis and research – Timely research is conducted by marketing departmentto analysis the current trend and demand of customers so that most suitable product or servicescan be delivered to full fill the desire and needs of customers. Product development – marketing department is responsible for product development. Itanalysis customers needs and preference and provides information about current trends toproduction department, so that they can produce a service or product having all those featurewhich are needed by customers. Marketing team makes use of marketing mix technique toanalysis the factors that can influence purchase of its product. Promotional activities – Marketing team is responsible for communicating withcustomers to make them aware about advantage, benefits and features of product to attract morecustomers for purchase of product. Promotion is be done through aggressive advertising, socialmedia, online websites and also through organising different seminars and promotional events.These activities helps in maintaining better relations with customers thus, ensures higher salesand profits (Halbheer and et. al., 2019). Coca cola is operating in a highly dynamic environment and also having a number ofcompetitors thus, to run its business successfully, Coca cola is having a very effective marketing
P1) Roles and responsibility of marketing functions_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials
|14
|889
|94

Role and Responsibility of Marketing in Context of Burberry
|21
|1311
|87

P1. Roles and Responsibilities of Marketing Function - Doc
|18
|4528
|109

McDonald's Marketing Essentials: Doc
|14
|4273
|430

Roles and Responsibilities of Marketing Function in Cadbury
|16
|1532
|1

Marketing Essential
|13
|3853
|84