Marriott: Business Operation, Operating Locations and Star Rating

This document provides an overview of Marriott's business operation, operating locations, and star rating. It discusses the past and present of Marriott, highlighting its innovative services. The document also explores the number and location of Marriott properties around the world.

Running Head: MARRIOTT 0
Management

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Contents
Introduction................................................................................................................................3
Marriott: business operation, operating locations and star rating..............................................3
Number and location of Marriott properties...........................................................................4
Past and present of Marriott.......................................................................................................8
Conclusion................................................................................................................................10
References................................................................................................................................11

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Introduction
In today’s complex business environment, it is required by hospitality industries to adopt
some innovative ideas. In recent time, customers are also demanding the various innovative
services. Alice S. Marriott and J. Willard founded Marriott in the year 1927. Since the date of
its establishment, it has been knowing for its best culture to always put its people first.
Recently it is growing globally the various hotels and resorts (Marriott International, 2019). It
also offers the advantages of sound management, strong balance sheet, as well as better
leadership. Its brands, business models, and senior leaders have established the Marriott a
leading performer in the hospitality sector. The further discussion is also carried on the
operations of Marriott, number of location and star rating of Marriott. Furthermore, its past
and current changes have been described.
Marriott: business operation, operating locations and star rating
Marriott internationally is a multinational and diversified hospitality company of America. It
franchises as well as manages the broad portfolio of hotels and some of the lodging facilities.
J. Willard Marriott founded it, which is one of the biggest hotel chains in the world. It has
around 6500 properties in approx. 127 countries as well as territories around the world. The
other competitive brands with Marriott are Intercontinental Hotels group, Choice Hotels
International, Wyndham Worldwide Corporation, Four Seasons Hotels Limited, Hilton
Hotels, Hyatt Hotels Corporation, Accor hotel (O’ Neill and Mattila, 2010). Among all these,
Marriott is currently 5 star hotel that has award winning properties as well as 5 star
accommodation across the globe. Each resort and hotel of Marriott exceeds the expectations
and offers the innovative services to its customers (Marriott International, 2019).
By offering the powerful portfolio, its 30 brands, and more than 6700 properties tries to give
the people innovative way to experience, connect and expand the world. Inclusion and
diversity are the fundamental to the business goals and core values of Marriott. Recently, it is
also rewarded as the best business hotel by providing elegant and innovative services to the
business travellers who are looking for a undistracted and quiet accommodation. Besides its
services and room, it has decided to target the customers who all are looking for high
standard cuisine and catering in the hotel. IN Marriott, architecture, atmosphere as well as
serving culture is also varied and genuine in every city it is located. In this way, persons who

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want to dine in their restaurant would always seek the high standard of dining experience
(Zach, Krizaj and McTier, 2018).
In targeting its audiences, it follows certain criteria that are totally change from other
hospitality industries. Its criteria include measurable, accessible, substantial, and actionable.
Marriott finds it perfect to target the customers according to its personal and geographical
characters. Usually two types of customers are linked with Marriott. The one is potential
customers (who are talking the services from Marriott), and the other one is current customer
(who may or may not avail the services of Marriott). In addition to this, Marriott has also
introduced the marketing campaign that it calls the next generation of travellers to its Marriott
hotels and brands. The campaign is designed by Marriott to put emphasis on the experimental
nature of travel. Marriott brand is also transforming its position as an innovative leader. It
also encourages site visitors to share their ideas in order to improve the modern travelling
experience across the wellness, design, technology and culinary. All the hotels as well as
resorts of Marriott is also redesigning the public spaces and lobbies in order to making them
user friendly for the travellers (Nyangwe and Buhalis, 2018).
Number and location of Marriott properties
Country Hotels Cities
Armenia 2 Yerevan, Tsaghkadzor
Albania 1 Tirana
Aruba 1 Oranjestad
Azerbaijan 1 Baku
Austria 1 Vienna
Australia 4 Brisbane, Sydney, Melbourne
and Surfers Paradise
Belgium 2 Brussels, Ghent

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Bolivia 1 Santa Cruz de la Sierra
Belarus 1 Minsk
Brazil 2 Rio de Janerio, Sao Paulo
Canada 15 Montreal, Calgary (2),
Victoria, Toronto (3),
Edmonto (2), Niagara Falls,
Halifax, Quebec City (2).
Chile 1 Santigo De Chile
Cayman Islands 1
China 15 Shenzhen (2), Beijing (2),
Guangzhou (2), Ningbo,
Nanning, Shanghai, Sanya,
Suzhou, and Hongkong.
Colombia 3 Bogota, Medellin, Cali, Santa
Marta (under process), and
Barranquilla (in process).
Curacao 1
Costa Rica 2 San Jose, Herradura
Czech Republic 1 Prague
Denmark 1 Copenhagen
Egypt 4 Hurghada, Taba, Cairo, and
Sharm El Sheikh
France 4 Paris (3), Cap d’ Ail
Fiji 1

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Georgia 1 Tbilisi
Germany 9 Cologne, Berlin, Munich (2),
Frankfurt, Heidelberg,
Stuttgart, Leipzig.
Guam 1
Greece 1 Athens
Haiti 1 Port-au-Prince
Hungary 1 Budapest
Honduras 1 Tegucigalpa
India 26 New Delhi, Dehradun,
Kolkata, Kochi (2), Mumbai
(4), Gurgaon, Jaipur, Bhopal,
Chennai, Bilaspur, Bangalore,
Ahemdabad (4), Goa, Pune,
Coimbatore (4), Hyderabad
(2), Indore, Chandigarh.
Italy 3 Milan, Rome (2)
Jordan 3 Petra, Amman, and Dead Sea
Japan 3 Nagoya, Okinawa, and Osaka
Macedonia 1 Skopje
Mexico 8 Cancun, Aguascalientes,
Mexico city, Puerto Vallarta,
Ixtapan De La Sal, Puebla,
Tijuana, and Torreon.
Malaysia 4 Mulu, Miri, Kuala Lumpur,
and Sepang (Marriott

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International, 2019).
Oman 1 Salalah
Netherlands 2 Rotterdam, Amsterdam, and
The Hague
Pakistan 2 Karachi, Islamabad
Panama 1 Panama City
Peru 2 Cusco, Lima
Poland 2 Spoot, Warsaw
Philippines 3 Cebu, Manila and Davao (will
open soon)
Portugal 2 Obidos, Lisbon
Qatar 1 Doha
Rwanda 1 Kigali
Russia 6 Sochi, Moscow (4),
Novosibirsk
Saudi Arabia 3 Madinath, Jeddah, and Riyadh
Singapore 1 Singapore
Spain 2 Mallorca, Alicante
Sri Lanka 1 Weligama
Switzerland 1 Zurich
St. Kitts and Nevis 1 Frigate Bay
Taiwan 1 Tripei

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Turkey 4 Ankara, Istanbul (2), Izmir
Thailand 6 Hua Hin, rayong, Bangkok
(2), Phuket (2)
United Arab Emirates 2 Dubai (2)
United Kingdom 77 Bexleyheath, Aberdeen,
Birmingham (2), Bristol (2),
Bournemouth, Cardiff,
Cheshnut, Derby, Chepstow,
Durham, Edinburgh (2),
Glasgow, Essex, Kent,
Huntingdon, Hertfordshire,
Leicester, Leeds, Liverpool,
Lingfield, Manchester (4),
London (10), Newcastle (2),
Portsmouth, Norwich,
Preston, Sunderland,
Southampton, Swindon, York
and Windsor.
Vietnam 1 Hanoi
Venezuela 1 Catia La Mar
Serbia 1 Belgrade
Past and present of Marriott
It is true that various changes took place in Marriott from the previous years in terms of
technology or expansion. In the year 2001, the World Trade Centre of Marriott was
destroyed. In the year 2002, Marriott has begun to do restructuring by spinning off the
Marriott Distribution Services and Senior Living Services Communities. Therefore, all the
modifications were done in 2003. Marriott has also owned Ramada international resorts and

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hotels. Again, there were bombing at the Islamabad in the year 2008 and at Jakarta Marriott
2009. Due to this, in 2010, Marriott has announced the plan to include over 600 properties by
the year 2015 (Marriott International, 2019).
Due to all its bad performance in the past, it has decided to undertake the necessary changes
in its hotel. In 20104, the US Federal Communications Commission fined Marriott $6,00,000
for the wrong use of containment characteristic of Wi-Fi monitoring system. This scheme has
disrupted the operation of its client hotspot by sending the fraud Wi-Fi packet (Perkins-
Chavis, 2017). IN this regard, Marriott International has responded by unsuccessfully
petitioning the FCC in order to modify the rules for allowing them to regulate the wilful
jamming of client-owned network.
Recently, Marriott Internationally is named as the World’s most innovative Company by
joining the ranks of Amazon, Tesla, and Netflix. It has been seen that innovation was always
the part of Marriott story. When Marriott closed the acquisition of Starwood resorts and hotel,
it has quickly enables the members in the loyalty program- Starwood preferred guest,
Marriott rewards, Ritz-Carlton rewards in order to link their accounts. This helps the member
to make easy transfers and redeem the points for travelling (Göğüş and Apak, 2017). Marriott
has also undertaken the several measures in order to address and investigate the data security
incidents. In the year 2018, it also investigated that there is unauthorized access to the
database that was containing the guest information related to reservations. In order to address
this, Marriott strictly engaged the leading experts of security for determining what has
occurred (Dev and Keller, 2014).
As the leader in providing premium services to customers, Marriott is transforming the
experience of traditional hotel. It is inviting the guest to become part of decision-making and
innovation. Physical Beta buttons are also located at all the hotels in order to gauge the
customer’s feedback (Robson, Plangger, Kietzmann, McCarthy and Pitt, 2016). Simply
pushing a beta button, visitors, and guests can share their approval for the innovation. It has
been seen that executives of Marriott is pushing the internal shifts in the corporate policy as
soon as the company’s blueprint related to innovation has kicked off three years back. It has
been said by “Ertfelda” that its lot of success is due to higher purpose of transforming the
lives by putting its people first. In the last 18 months, Marriott has launched the remote room
selection, mobile check in and out, keyless entry as well as various significant content
programs for both group markets and leisure. Besides this, the strategies of Marriott also put

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emphasis on the activating public spaces with the technology (Gaucher and Chebat, 2019).
The perfect example of this is 6 Degrees table that Marriott has developed in the partnership
few years ago with the MIT. Whenever people sign up for the 6Degreee app, they find
various open minded people at the people as per sensors. In the past few years, it was not
going well in the hospitality sector due to its less innovation (Steinhoff and Palmatier, 2016).
However, recently Marriott has launched the travel experience incubator that is basically
designed in identifying and fuel promising new start-ups. Through this, the main emphasis is
given on the game changing innovations and creativity for the travelling industry.
Conclusion
In the limelight of above discussion, it can be concluded that Marriott is one of the leading
hospitality firm in the World. By undertaking various innovative measures, it is serving well
in various countries of the World. Due to its strong management and culture, it is able to
transform the traditional hotel. Marriott takes all these changes according to the changing
needs and demand of customers. By connecting and expanding the experience of World, it is
successful in getting 5 star rating services.

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References
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Göğüş, Ç.G. and Apak, A.P.D.S. (2017) A Comparative Analysis of Innovation and
Sustainable Growth Measurement in Hospitality Industry. International Journal of Business
and Social Science, 8(6).
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https://www.marriott.com/hotel/five-star-hotels.mi [accessed 19/02/2019].
Marriott International. (2019) J. Willard Marriott. [online] Available from:
https://www.marriott.com/culture-and-values/j-willard-marriott.mi [accessed 19/02/2019].
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https://www.marriott.com/culture-and-values/marriott-family-history.mi [accessed
18/02/2019].
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Perkins-Chavis, M. (2017) Diversity and inclusion is key to Marriott International’s
success. Journal of Brand Strategy, 6(3), pp.233-236.

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