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Digital Marketing of McDonald's Pan Pizza in Saudi Arabia

   

Added on  2023-06-03

15 Pages789 Words105 Views
E-Marketing
McDonald’s

Introduction
• The aim of the report is to understand the digital marketing of
the McDonalds new product in Saudi Arabia.
• The new product which is introduced by the company is
McDonald’s pan pizza.

Situational Analysis
SWOT analysis

Industry analysis
• Porter’s five forces
framework is a tool for
analysing the competition
among the business in the
industry.
Porter’s five forces
Bargaining power of suppliers Low
Bargaining power of customers High
The threat of new entrants Medium
Availability of substitutes High
Competitive rivalry High

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