MHI

Marketing in Hospitality
Aim: Prime motive is to enhance sales and
generate good amount of revenue.
Objectives: These are goals which are set
by manager of Thomas Cook are stated
beneath:
 Grab attention of large number of
people
 Provide affordable packages to
increase sales volume
 Provide appropriate facilities to
tourists to make them experience
wonderful
 Enhance profitability
Target market and customers: Thomas
Cook is second largest travel firm in UK
which provide different variety of
facilities to tourists such as airline,
transportation and many other services to
tourists.
Tool used in advertisements: Electronic
media, print media, sales promotion,
personal selling is used by manager of
Thomas Cook to provide appropriate
information to people about packages
and tourist destinations.
An advertising campaign plan