Implementing CSR Activities in Business Entity

Managing Successful
Business Project

INTRODUCTION.................................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Aims and objectives of business entity.........................................................................................3
P2 Project management plan..............................................................................................................4
P3 Work breakdown structure and Gantt chart..................................................................................5
TASK 2.................................................................................................................................................6
P4 Small scale research.....................................................................................................................6
TASK 3...............................................................................................................................................12
P4 Different methods for doing research.........................................................................................12
P6 Communicate the appropriate recommendations........................................................................13
P7 Reflect on the value of research to meet stated objectives..........................................................13
CONCLUSION...................................................................................................................................14
REFERENCES....................................................................................................................................15

INTRODUCTION
Corporate social responsibility is a factor which defines the accountability of
corporate world towards the society. As company and other form of business are using the
resources for the completion of their business activity. These resources belongs to the society
only hence these corporate have the responsibility to return back the share of profit to public
and to offer them improved and better services and products which can help them to get the
goal of customer satisfaction (Ajmal, Helo and Kekäle, 2010). As customer satisfaction is
directly related with corporate social responsibility. In this report various concepts of CSR
and its attached objectives, advantages and disadvantages have been mentioned. Along with
this it helps in presenting the fact that why an enterprise should implement such elements in
its organisational structure. The present report is focused on Elm tree hotel which assist in
providing quality services to consumers. In the below mentioned report discussion on aims
and objectives of company and small scale research by using quantitative and qualitative
methods (9 Secrets to Project Management Success, 2014).
TASK 1
P1 Aims and objectives of business entity
Topic: “Implementing of CSR activities in the distinctive functional areas in the business
entity which assist in improving the profitability as well as productivity and meet the
sustainable objectives”.
Background of the study: Corporate social responsibilities are a different type of practices
which helps in managing all the operational activities and attain the success as well as
competitive advantage in the society. It provides the information to the stakeholders and staff
members to accomplish the targets. The present assignment is based on CSR activities of
chosen small and medium enterprise name Elm tree hotel to do routine operations in an
effective manner (Asif and et.al., 2013). The business entity has to fulfil their responsibilities
which are related to CSR and it also assists in embryonic the special rooms for special or
disable person. The business entity has to provide wheelchairs as well as other
accommodative amenities.
Aim: The staff members of Elm tree hotel have to develop the special rooms for the
consumers that are disable person or special person. Moreover, the employees of the business
entity have to provide the special facilities to them so that they can not face any issues and
these facilities are in terms of accommodation.
Objectives: The managers have to do market research and also determine the target market
which assists in doing the segmentation of the market place. They have to identify the desires
as well as requirements of the service users and the cost which are included in developing the
rooms. The staff members have to analyse the demand before when they are doing the
developments or improvements and by that they can justified to make the concern which is
related to the market place and attain the goals and objectives. Along with this by providing

the best services which assist in improving the performance and productivity (5 Easy Tips for
Successfully Managing Your Projects, 2014).
P2 Project management plan
Project supervisor plan is a prescribed document and it is adopted by Elm tree Hotel
by which the staff members can manage the implementation of the projects. It aid in
preparation, integrating as well as coordination among the distinctive activities which assist
in attaining the goals and objectives in the competitive market place. Project administrative
bodies plan is essential or necessary as it focuses on the cost, time along with the quality and
conversation. The staff members of business entity have to do effective communication with
the service users as it aid in construction and maintaining faith. In the preparation employees
should do work as well as they have to manage all the work activities when they are having
complex projects (Bititci, U.S., 2016). The managers have to provide the practical projects so
that cost of the distinct projects can be reduced. Managers and higher authorities have to
describe or elaborate the plan to the shareholders as well as they also define the roles and
responsibilities so that they can attain the goals and objectives. The manager of the company
have to conduct the kickoff meeting in a effective way and appropriate way which assists in
discussing the hole projects along with the managing the whole projects which are complex
in nature. For attaining the success they have to improve as well as develop the scope
statement as it is important in project plan. The employees have to utilise the effective
resources so that they can not face any obstacles and reap the goals and objectives (Dumay
and Cai, 2015). They can use work breakdown structure as well as Gantt chart which aid in
dividing the work into different parts and meet the objectives along with the improving in
performance.
P3 Work breakdown structure and Gantt chart
Work breakdown structure assist in managing the complex work in the different
situation when Elm tree hotel facing workload and in that situation also they have to provide
the qualitative services and deliver the projects to their service users. This structure defines
the hierarchical structure as well as subdivision of work into different areas by conducting the
Task Name Duration
Planning 15 days
Finding a research topic 5 days
Creating a problem statement 5 days
Setting a time frame for allocating resources 5 days
Implementation 40 days
Conducting literature review 10 days
Selection of research techniques 20 days
Calculating costs 10 days
Analysis and interpretation of data 5 days
Evaluating outcomes and results 5 days
Closure of Project 30 days
Presentation of conclusion and
recommendations
10 days
Documenting the results 15 days
Submitting reports 5 days