Assignment on Corporate Social Responsibility - Elm Tree Hotel
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Added on 2020-06-04
Assignment on Corporate Social Responsibility - Elm Tree Hotel
Added on 2020-06-04
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Goals and objectives..........................................................................................................1P2 Project management plan..................................................................................................2P3 Work breakdown structure and Gantt Chart.....................................................................4P4 Small scale research by adopting various tools and techniques........................................7TASK 3............................................................................................................................................8P5 Analysing research by using different tools and techniques.............................................8P6 Recommendation.............................................................................................................17TASK 4..........................................................................................................................................18P7 Reflective report..............................................................................................................18CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................19Appendices :- ................................................................................................................................20
INTRODUCTIONCorporate social responsibility is a concept which I associated to management in whichthey are integrated with the social as well as environmental concern in their operational activitiesin the business along with the stakeholders interaction. When staff members implement CSRactivities then this will help in attaining competitive advantage which includes expansion ofcapital in the market (Ajmal, Helo and Kekäle, 2010). This assignment will talk about Elm treeHotel which is a finest hotel and offers superior Seafront accommodation. Further, the report willinclude the discussion on aims and objectives of business related to CSR. Along with this,project management plan should be prepared.TASK 1P1 Goals and objectivesIn the present time, it is necessary for every business entity that they have to adoptappropriate and relevant CSR activities which will assist in developing a goodwill in the marketat a time of high competition. They have to use appropriate promotional tool for Elm Tree Hotel.Along with this it helps in accomplishing or providing maximum benefits to the community.When the employees of business entity using activities related to CSR then they cannot face anytype of issues which will aid in attaining success (Baiden and Price, 2011). Topic: “Implementing CSR activities within the business entity so that they can accomplishbusiness objectives”Background of the project:The company having a business objectives which are set or prepared by higher authoritiesso that they become successful in reducing or decreasing problems or issues which are faced bythe members of society. When staff members and managers of Elm Tree Hotel implement oradopt CSR activities then this this will assist in removing barriers so that they cannot face anyobstacles in attaining targets. They have to make proper plans so that all task should becompleted on a specific time (Bakker and et. al., 2011). This will assist in expanding marketshare and accomplish goals as well as objectives. Aim: To implement CSR activities in the firm to reap objectives which are sustainable in nature:A case study of Elm Tree Hotel UK. Objectives:1
To analyse the significance of CSR activity in attaining targets.To evaluate positive effect related to Corporate Social Responsibility on Elm Tree Hotel.To analyse various tools and techniques by which company can attain objectives.Research questionsHow activities of CSR is important in reaping objectives?What are the impacts of CSR activities which are positive in nature on Elm Tree Hotel?What are the tools which can be adopt by firm to attain targets by using CSR activities?P2 Project management planManagers of the business entity have to make appropriate plans for their projectmanagement as it helps in completing the work in a specific deadlines. They have to makeproper plans and on that proper co-ordination and co-operation needs to be maintained among alloperational activities. While executing the plans, effective and appropriate communication needsto be require which will aid in improving performance and productivity (Chang, Walters andWills, 2013). At the time of preparing project management plan, leaders and managers shouldcheck quality or any obstacles which they are facing then they have to remove that so that allwork should be complete in a appropriate manner. Managers and staff members of Elm TreeHotel should use appropriate documents which succour in making correct decision and accordingto that corrective actions can be taken. In the project management plan, there are differentelements or factors which are to be included:Scope: Employees of Elm Tree Hotel need to direct research, with the goal that they candecide wants as well as desires of their customers. Alongside this, they can grasp applicabletechniques that will likewise help them to keep up position in the marketplace (Müller andTurner, 2010).This project will cover different aspects like; Gantt chart, WBS, qualitativeresearch, data analysis and recommendation for the company. It is essential for the projectdeveloper Communication: It is basic for administrator to utilize open discussion in association.Subsequently, they can exchange vital data effortlessly. Workers can likewise give suggestionsto their director in their process which assist in making correct decision. Implementation of theCSR project is required so it is essential for the project planner to use effective communication toresolve their issues. They have to use formal and informal communication which can help to theresearcher to implement the project in a better manner. 2
Time: When higher authorities create methodologies, it is necessary for them to choosetime for general activities, so expertise can finish whole work inside time period. As result to,they can achieve objectives as well as targets in a appropriate and decided time. Moreover,seniors can create design with the goal that labourers can upgrade their execution andprofitability in marketplace. It is necessary as well as essential for administrator of Elm TreeHotel, to inspire their workers, that will expand their confidence (Ochieng and Price, 2010). Ifemployees or higher authorities complete their work on a specified time which will aid inreaping targets along with the benefits or advantages from rivalries. 20 days time will beeffective to accomplish this project because it is having a regular activities whcih does not takemuch time to implement.Cost: If individuals of organization produce more things as well as deliver best services,then at that point it will enable them to oversee and in addition lessen to cost. As result to, theycan enhance their incomes. Administrator of Elm Tree Hotel can in like manner give training andguidance to their staff individuals, that will help them to lessen undesirable cost. In this way,they can give items and administrations to their clients at sensible costs, as result to, they canenhance their benefits and contend their rivalries in commercial centre (den Hertog, van der Aaand de Jong, 2010).Risk: Employers need to take risk according to their goal so that they can enhance theirbusiness. On the basis of that they can build their incomes and goodwill in commercial areas(Crawford and Nahmias, 2010).This project is having a huge risk of time because it has setdeadline to accomplish but if all activities does not completed within right time it cannotaccomplish in right time.Quality: It is fundamental for Elm Tree Hotel to keep up quality of their products as wellas services which they are providing to their consumers or members of community, that willenable them in maintenance of their customers and additionally they to can draw in different newpurchasers towards them. If manager of business entity deliver or provide best quality of goodsas well as services to buyers at a appropriate and reasonable value then this will aid in improvingor generating income or revenue.Resources: Staff individuals from Elm Tree Hotel need to use relevant and availableresources into their business, with the goal that they can give subjective organization to their3
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