Mobile App for Hiring Local Tour Guides in Singapore - Desklib

Strategic Entrepreneurship – mobile app to hire local tour guides in Singapore

Contents
Background...........................................................................................................................................2
Product information..........................................................................................................................2
Market and product entry Rationale.................................................................................................2
Industry.............................................................................................................................................2
Market Attractiveness............................................................................................................................3
Research and Analysis.......................................................................................................................4
Target Market....................................................................................................................................4
a. Where do you fit in the market?....................................................................................................4
b. How does this compare with your customers?..............................................................................5
Competition.......................................................................................................................................5
Showaround...................................................................................................................................5
Nuflit.............................................................................................................................................5
Triposo..........................................................................................................................................5
c. How big is the target market?........................................................................................................6
Target customers...............................................................................................................................7
a. Who are the customers?................................................................................................................7
b. What are the characteristics of the customers?............................................................................7
Countries contributing to the tourism include:.................................................................................7
MARKET RESEARCH...........................................................................................................................8
a. What research backs assumptions?...............................................................................................8
b. What is the market growth?..........................................................................................................8
c. Market potential............................................................................................................................8
d. What are the projections and share?............................................................................................8
Marketing Plan..................................................................................................................................9
Bibliography........................................................................................................................................11
Appendices..........................................................................................................................................12
Appendix 1.......................................................................................................................................12
Appendix 2.......................................................................................................................................14

Background
Product information
Singapore is classified as a top-rated tourism destination and attracted a whopping 17.4
million tourist 2017. The number of tourist visiting Singapore is also increasing on an annual
basis at an average of 10% per annum due to the stable economic and political environment
offered by the tourist Destination. Each of the tourists visits Singapore with the intention of
experiencing the local attractions which can best be experienced by hiring a local tour guide.
As technology advances, entrepreneurs are being forced to develop newer and more
innovative business ideas so as to remain in business. With smartphones being the gadget of
choice among most people, the application has become a common way of searching for
services for most people (Wickham, 2006). Locating the right tour guide while on vacation in
Singapore is critical if you want to gain the best experience of Singapore but locating a
service provider is quite difficult since most are only out to make money.
Market and product entry Rationale
To solve this problem, we propose the development of a Singapore tour guide app to help
tourist locate the best service provider. Today there are several service search applications
which businesses or individual can access to gain an overview of services being delivered in
the market. Taxi services, handy mane and service providers, and businesses are all posting
their advertisements and selling their services on similar applications but touring guides
assistance is still not available for the public. There are also several travel advisors who offer
stiff competition to the project such as show around, nuflit and Triposo all offer similar
services making it important to deliver a unique service that tourist will be benefit from
directly.
Industry
To resolve this travel and tour dilemma a Singapore tour guide application for Android and
ISO smartphone shall be developed. This application would see the registration of both

service providers and customers who will be able to secure tour guide contact information
and later be able to rate the services. This will act as a very powerful tool towards guiding a
tour operator and service provider database and network and help also streamline the
industry. With the customer able to access tour operator’s services and also offer his feedback
will help streamline the industry by highlighting the good from poor tour guides in
Singapore.
In addition to streamlining the industry, it would automatically trigger the service providers
to maintaining a good conduct so as to maintain a positive reputation on the market
(Ratajczak-Mrozek, 2017). The internet, social media and review websites have been known
to expose businesses misconduct which has resulted in severally damaging many brands
image. This has made quality and customer satisfaction factors which every business must
address today to prevent damaging their brand's image which can result in serious long-term
losses.
Market Attractiveness
The proposed business idea will help boost tourism in the region as it would help build
traveller confidence towards visiting the region due to the transparent service delivery. With
more businesses and consumers inclined towards checking customer satisfaction and a
business’s reputation on the internet, businesses which have invested towards advanced IT
service delivering at registering huge growth and expansion. This is simply due to consumers
having built a much stronger trust with online visible businesses as they can easily run
background checks to determine the business's performance and conduct.
Besides transparency, an online presence also helps instigate competitiveness between
business rivals which is very important and benefited for the customers (Holtz & Havens,
2008). By launching a tour service application, most tour guides in the Singapore region will
register their services and will begin competing to deliver the best service so as to secure a
higher rating and customer preference. This will also automatically see the service providers
improve and deliver a wider verity of services to the customers at affordable rates so as to
help attract customers. These are major benefits for each tourist since they would be able to
experience Singapore in a better way.
Registration of customers and service providers would remain totally free so as to attract the
maximum number of users and help build the applications popularity among users. Revenue
would be generated from the sale of advertising space on the application which shall also