Marketing Management for Monster Energy Drink

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
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MARKETING MANAGEMENT
Making the drink emotionally engage the customers
One of the famous products from Hansen Natural company is Monster Energy Drink
which was established in the year 2002 (April). The product is one of the most controversial
products in the market due to the influx of health problems associated with the drink which
has made the sales of the brand lower a bit. The overall energy drink is available in a number
of variant which makes the drink appealing to a number of people.
The marketing technique for a company as well as a product is based upon a number
of factors which make sure that the customers are engaged to the product and keep their
loyalty without a shift. When the company does not survive in keeping up the sales due to
some of the reasons, the task of the marketing team is to formulate new plans and edges to
develop the brand and keep up with the popularity (Irvine, Park and Yıldızhan 2015).
One of the prime ways to engage the customers in an emotional way is to make the
drink more health conscious for the majority of the people. Sugar level should be reduced to
make the drink applicable for the diabetic patients as well. In total, the arrangement to
emotionally engage the audience is to promote the energy drink with an emotional campaign
which will attract the people within the span.
The marketing plan for the Monster Energy Drink is to be emotionally engaging with
the customers who are purchasing the drink. The aim of the company is to get enough amount
of client base who are willing to spend on the energy drink with an emotional attachment to
the brand. The whole amount of customer base is to be emotionally engaging with the
customer and also to have enough amount of marketing plans like the inclusion of more
emotionally charging add campaigns and other sources to make up for the case. The plan
includes the inclusion of promotion both the in the offices and food courts of malls where the