Impact of Motivation in the Workplace: A Study on Costa Coffee

Impact of motivation in
the workplace- A study
on Costa Coffee

Contents
INTRODUCTION....................................................................................................................................3
Literature Review........................................................................................................................................4
Research Methodology:...............................................................................................................................8
Questionnaire:..............................................................................................................................................9
Results:........................................................................................................................................................9
Conclusion...................................................................................................................................................9
REFERENCES..........................................................................................................................................11
APPENDIX...............................................................................................................................................12
Questionnaire:............................................................................................................................................12

INTRODUCTION
Background to the study: Motivation is the process of stimulating, inspiring and encouraging
the human resources of an organization so that they can do more hard work in order to achieve
the objectives as well as goals of the organization. With the process of motivation, an
organization can maintain employee retention and engagement within the workplace. The
respective process results in strong stability in the manpower of the company. It also provides
assistance in developing the level of confidence among the employees of the organization as well
as improves the performance of work along with securing their loyalty and reducing their
absenteeism and labor turnover (Bushi, 2021). Motivation facilitates in improving the brand
image of organization and ultimately, captures the competent personalities within the workplace.
Within this presentation, there will be an investigation on the impact of motivation in the
workplace with a particular reference to Costa Coffee.
Aim: A research into the impact of motivation within a workplace of Costa Coffee.
Objectives:
 To understand the concept of motivation in Costa Coffee.
 To determine the importance and impact of motivation in Costa Coffee.
 To identify the approaches and practices of motivating human resources within Costa
Coffee.
Rationale of the Study
The main reason behind choosing the topic of motivation is to give detailed information
regarding the respective topic as the process of motivation is becoming very popular and
effective in this modern era. It is because there are a lot of situations that occur within an
organization where the manpower of the company feels demotivated as well as restless. There
are sometimes situations that occur such as lower level of absenteeism, ineffective working
performance of the employees, ineffective customer service and many others (Jung-Gehling and
Strauss, 2018). Because of such situations, there is a need to motivate the workforce of an

organization so that they can work harder towards the attainment of objectives as well as goals of
the company.