Developing Sustainable Tourism Strategies

This assignment requires students to critically analyze the perspectives of tourism managers regarding Jamaica's ten-year master plan, specifically focusing on the implementation and effectiveness of sustainable tourism strategies outlined within the plan. Students will examine research papers and reports to understand the challenges and opportunities associated with developing sustainable tourism in Jamaica, and assess the plan's potential for achieving its goals.

The Developing Manager

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Discussing different management styles adopted by Hilton and Marriott hotel...................3
1.2 Discussing leadership characteristics of Hilton hotel vs. Marriott ....................................4
1.3 Evaluating the communication process.................................................................................5
1.4 Analyzing organizational culture and change.......................................................................5
2.3Develop own potential by set the objectives and targets......................................................6
TASK3.............................................................................................................................................7
3.1Lead and motivate team members towards goals..................................................................7
3.2Managerial decisions..............................................................................................................8
TASK 4............................................................................................................................................9
4.1Managerial skills and personal skills that supports the career development plan..................9
4.2Review the career and personal development plan for employment in the organisation.....10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
In the competitive world every organisation change its business strategy to achieve its
goals and objectives. The internal as well as external environment are change continuously so, it
is essential for the business to closely monitor the businesses environment. Manager play a
significant role to deal with all the change occur in the workplace and to develop their skills as
well as its workers skills with the help of attending seminars and workshop. The hospitality
industry manager and leader both play role in enhancing the employees skills and knowledge
with help of management and leadership style (Pohl,2010). In the project report, it is discussion
on topic related to motivational theories and also organisational culture of hospitality sector to
improve the staff members skills. Along with this, manager of hotel analyse its both managerial
as well as personal skills to support the professional development plan. Also, they review the
career and personal development to meet the future performance by analyse the current
performance. The manager strength, weakness, opportunities and threats with the help of SWOT
model. On the basis of its strength they can overcome from weakness and also take opportunities
by reduce the weakness to set its objectives as well as targets.
TASK 1
1.1 Discussing different management styles adopted by Hilton and Marriott hotel
Management styles are developed for increasing productivity of the organisation. There
are so many styles present in corporate world that every organization uses different management
style. Contingency and systems theory are the most popular management theories which are
often use in organization.
Contingency theory:
This is one of the mostly applicable theories that helps in organizing resources in an
efficient manner within the organization(Beamish, 2013) . This theory is situation based where
sometimes, situations are the based on external or internal environment. With reference to Hilton
hotel, contingency theory is applied in organization. In this hotel, manager takes decisions on the
basis of situations.
Classical theory:
It is a traditional theory under which organization is considered as a machine. In this
theory, employees are considered as an important part of organization. Manager works on
technological aspects as he wants efficiency in the work of employees. The Marriott hotel has

adopted classical theory. Manager emphasizes on training and development of their employees
so as to boost up their growth(Clarke,2010).
System theory:
It is a study about interdisciplinary studies, this theory emphasizes on work distribution
among various department theory emphasizes on integrating various processes so as to find
optimal solutions within the organisation. This helps managers to build team work relationship in
the organization.
1.2 Discussing leadership characteristics of Hilton hotel vs. Marriott
Leadership characteristic are based on leader’s quality. Organization’s success or growth
is determined by the quality of its leaders. The leaders help in supporting the business unit to
achive high level of growth. A leader should be capable enough to take appropriate decisions in
different situations. Further, leader should be confident, innovative, honest, unbiased, positive
and authenticity in nature. There are so many leadership styles among which some of them are
as follows:
Autocratic leadership style:
It is also known as authoritarian leadership, autocratic leadership is abased on all control
over a group , only leaders can take decisions and maintain the work methods . There is one
advantage of this style consulting without the group made a quick decisions Because autocratic
leaders make decisions without consulting the group( Cusworth and Franks,2013). Even if
people in the group may dislike, they are not allowed to share their ideas.
Democratic leadership style:
It is also known as participative leadership style in which there is participation of
employees in decision making process. Under this leadership style, everyone has an opportunity
to put his/her own ideas in front of management. In this style we can found better decision
making techniques and creativity in ideas With reference to Marriott Is applied democratic
leadership styles and create friendly behavior with the subordinates.
Action oriented:
Leaders should take examples to lead the team, firstly taken action from the leaders and
then proceed work to the group members. On the bases of example leaders will be contribution

in group tasks. In this style leader should also help in group and individual’s needs. With the
reference of Hilton hotel, leaders should be more taken corrective action towards his work and
for the team. And maintain harmony between the group members(Frost and Wallingford,2013).
1.3 Evaluating the communication process
Communication process is an essential part of an organization. It refers to communicate
the information from sender to receiver. It is described as a processed information shared
between two or more people, and there are always some channels is present in communication
process, that can help in proper information transformation. There are two types of
communications, that is, verbal and non-verbal( Gill and Johnson,2010). Verbal communication
is based on oral and written communication method while, nonverbal communication is based on
body language, gestures and postures.
Top down communication: From the higher management to the lower level employees is called
downward communication. Higher management is convey the rules and policies and order to
lower level employees. One major disadvantage of downward communication is slow feedback
and interpretation problems.
Bottom up communication: In this, lower level employees also communicate with the people
working at higher level. Under this process, lower level employees have to send daily or weekly
report to senior authority and upper level management can send the directions. Upward
communication is very important in hotels. With reference of hotel Marriott is communicate with
the upward communication process.
1. Horizontal communication: In this communication process, all employees are at the same
level in this communication each employee has interact . This type of communication
will create a friendly and healthy environment ( Quinn,2013).With reference to hotel
Hilton, horizontal communication is applied which builds a friendly and healthy
environment with proper functioning of operations.
1.4 Analyzing organizational culture and change
Organization structure:
Organization should have own structure in order to operate efficiently. It determines the
roles and duties that will be assigned to employees along with the way in which information

flows between two different levels of management. Organization structure is based on
organization objectives.
Line organizational structure:
It has a direct vertical relationship between different levels of management. Within the
organization There is only line department to achieve the goals. There is a one basic advantage
of line structure, that is, fast decision making process( Li and Scullion,2010). On the other side,
main drawback of line structure is overloading of key persons.
Divisional organizational structure:
In this type of structure, organization has different departments and Division of
organization is a base of functions, products and geographic territories. In this, organizational
work divides on the basis of departmentalization.
TASK 2
2.1 As per the manager describe there own management skills.
The basic skills include problem solving and decision making, planning, meeting
management, delegation, communications and managing yourself. Those basics are also the
foundation from which to develop more advanced practices in management and leadership.
Problem solving and decision making skill -I can help to resolve the problems and used to be
greatly managed conflicts in the organization,and takes better decisions. I have a very good
analytically skill , which can be help me to take better decision for the organization in minimum
time( Cusworth and Franks,2013).
Managerial skill- I can properly manage the situations and ability to manage whole organization
process. There are three types of managerial skills human skill. Conceptual skill or technical skill
, i have a ability to work on all these skills.
Ability to motivate others - I have ability to motivate to employees, i believe in that theory
employee can be motivated by the monitory rewards and some special awards. That can be help
in better performance of employees and increase productivity.
Communication and interpersonal skill - I have good communication skill , and towards my
subordinates my communication is positive. Communication and interpersonal skill is reflect the

relationship between employees. On the bases of communication organization culture will be
more friendly and healthy.
Developing skills of the employees - I believe training and mentoring can help of a developing
skills of employees, which will be also helpful for the organization. On the bases of changes
development is needed in any organization ( Li and Scullion,2010). Appreciation and motivation
also encourage the employees towards the changing working situations.
Manage myself- I monitoring my work hour, learn from delegations, communicate as much i
can.
2.2 Describe your own personal strength , weaknesses , opportunities and threats.
Strength Weakness
My own personal strength is strategic thinking
towards my word.
Ability to motivates others.
Positive attitude towards my employees and
subordinates
Self confidence & self motivating.
Think creative and innovative.
Lack of time management
Inability to handle peak load
lack of technical knowledge
Resistance to change environment
Opportunities Threats
One of the best opportunities is maintain my all
strengths and develop my all weaknesses.
I have a best consultants networks, they offer me
good advice.
New technologies can help me to get bigger
from others ( Quinn,2013).
There are so many professional standards and i
cannot meet them.
There are so many new technology and
education certification require to my existing
work profile.
Increase competition in my job profile.

2.3Develop own potential by set the objectives and targets
The manager can set its objectives and target in the hotel to develop their own
capabilities and potential on the basis of strength and opportunities are describe below-
Objectives and Target of manager
Provide innovative products- I am able to develop a new product by motivating each employees
in the organisation so, they can participate in the decision making process (Kennett-Hensel,
Sneath and Hensel,2010). The difference in their views, opinions are exchanges each other create
new innovative idea. That helps them to develop a new product to its customers that will achieve
the firm goals and objectives successfully.
Provide high quality of services- I have a creative skills that helps me to tackle the various
situation effectively. It can be solve problem by developing a various alternative solution to the
particular situation that requires a deep analytical thinking. It also help me to overcome from
weakness the handle the work in a peak-load time (Kennett-Hensel, Sneath and Hensel, 2010). It
will able to provide the service in high-quality that satisfy the customers effectively.
Increase sales- The use of motivational skills helps me to motivate all the employees in the
organisation. The motivate staff workers always put their maximum effort in the work towards
firm's goal and objectives (Runde and Flanagan,2010). Take the opportunities from the market
by use of technology the essential information can be send on social media increase the sales of a
firm.
Expand business- The organisation can expand its business at the global level by use of technical
skills so, it can able to use new technological effectively (Yawson,2011). It ensure them to
expand it networks all over the world by proper utilisation of advanced technology increase the
sales and can generate more revenue.
TASK3
3.1Lead and motivate team members towards goals
Group involves more than two individuals whose have a common interest and on other
side a team done work towards common goal for its success. They share different views,
opinions among each other for the purpose of to achieve goals successfully (Sergeant and Laws-
Chapman, 2012). The new restaurant is recently open in Convent Garden in London by the
Jamie's Oliver restaurant and the team involve in it to complete task successfully. Team

dynamics is need to control by the team manger to done the whole task on the right time.The
famous Chef Jamie Oliver lead and motivate its team members by adopting theories that are
discussed below-
Belbin's theory- The people have a different attitudes, style, personalities and
temperament etc. It is necessary for the the Chef to identify the talents and personalities of each
member in the team so, they done its work effectively. These theory help them to recognize the
behaviour of members and it influence the member to done its work for others people. This
theory describe nine team role and its talents that help them to lead and motivate members so,
they successfully achieve goals and objectives (Quinn, 2013). These role are divide in a team in
nine parts are the implementer, resource Investigator, plan, monitor, Shaper, coordinator,
Complete finisher, team worker and specialist. These role have their own strengths and weakness
so, it is essential to aware of and able to improve. The Belbin's theory helps the team to done its
work effectively by handle the conflict situation and it also identify the strength of a people so,
the chef can coordinate the work towards firm's objectives.
Tuckman Theory- The Tuckman's model used by the Chef Jamie Oliver to develop an
effective team and influenced the members to grow by defined stages. The use of identify the
conflict situation and resolved effectively. The stage are summarised in four parts are forming,
storming,norming and performing to focus on the task and group relationship in a team. It helps
to understand the problems at different stages and also develop alternative solution to resolve
them appropriately (Wu and Fang, 2011). At the initial stage Forming, the individuals find its
place in the team they does not identify their roles and responsibilities that helps the manger to
start the team first. At the stage of Storming, the people focus on task by challenge each other as
part of a team. These stage there is a high conflict and suggestion involve due to differences. It
helps the Chef to know the differences and solve the situations efficiently (Harvey, Napier and
Moeller, 2011). At Norming stage, it is growing in which team members come together with
different roles and there is a clarification of rules by the manager. The last stage is performing,
helps the manger to develop team relationships by deliver performance so, all the people work
together.

3.2Managerial decisions
The Jamie's Oliver restaurant want to expand business by opening a new restaurant in the
Convent garden in London. There are some managerial decisions made by the Chef Jamie Oliver
to successfully achieve the objectives or goals that are discussed below-
Problem solving- Their is different groups of people involve in the organisation have
various types of ideas, views and opinions (Clarke,2010). These difference sometimes create
conflicts in the working situations so, it is necessary to make effective decisions by the managers
to solve problem.
Operational control- It is main responsibilities of the management is to control
functions like planning, organising, staffing and directing. It help them to identify the errors and
make effective corrective decisions that help to achieve the goals of an organisation to done in a
desired manner.
Effective relationship with subordinates- The manager maintain relationship with its
subordinates by effective communication so, they get both positive and negative feedback. It will
create trust among each other and they also identify work-related problems (Park,2014). They
also guide and monitor the work performance of its employees to ensure that all the work are
done smoothly or not.
The recommendation to improve the managerial decisions is that they have to conduct
market research in the London and also make effective financial decisions towards objectives.
The management analyse the customers perception, taste and attitudes towards restaurants and its
dishes (Wieck,Dols and Landrum,2010). The research helps them in design the menus and
provide offers to its clients as per its expectations. Along with this, they have to structure capital
budget so, they meet the opportunities and get higher return by proper utilisation of resources.
TASK 4
4.1Managerial skills and personal skills that supports the career development plan
Managerial skills
Communication skills- It is necessary to communicate firm's goals, rules and regulation,
policies and responsibilities to all the individuals effectively (Beamish,2013). I am able to share
useful message to the individuals at all the levels of management by use of formal
documentation format. Along with this, I am also respect all the view, opinions and take

feedback from all the employees with the help of email and weekly status updates etc. that
supports the development plan.
Thinking skills- I am very well good in organise data properly and evaluate them to solve
problems in a particular situation in the organisation. It will able me to make decisions by
thinking analytically and also create a new ideas by thinking creative that supports the career
development plan (Gill and Johnson,2010).
Learning skills- The another managerial skills is a learning skills that involve 4 C's
through I can think critically, creativity, collaborate and able to communicate effectively in the
organisation. I successfully tackle the problems and also find out the innovative procedures,
object as well as an idea that also help me in career development plan.
Personal skills
Attitude- I have a right attitude towards my subordinates, members and employees so,
they can provide few suggestion that help to solve the various situations in a desired manner. It
also develop team efficiency and able to ensure all the members in a team that is also support the
career development plan (Bloch,2013).
Behaviour- I have a positive behaviour towards all the employees that I respect each
views and opinions in a respectful manner. I also successfully in maintaining a relationship with
all individuals by use of informal communication that creates healthier environment.
Responsibility- I have done my responsibilities in effective manner by motivating and
leading all the people to done the task at the highest level towards firm's goals and objectives.
Also, administer the requirements of all the departments by providing the financial, human and
capital resources on time (Stark,2015).
4.2Review the career and personal development plan for employment in the organisation
The personal and professional development plan of manager skills are presented in a
tabular form:
21st
Century
literacy
Level of
competency
(Strong,
Good,
Activities to
improve/
enhance Literacy
Time
Frame
Support/
resource
needed
Barriers/
Challenges
Solution/ Action
Point

weak)
Art and
Creativity
Good  To
enhance
my Arts as
well as
creative
skills that
help in
solve
problems.
It is
possible
by
attending
seminars
on it
(Cusworth
and
Franks,
2013).
6 months Funds for
Training
(Huang and
Lin, 2010).
 Insufficie
nt funding
to develop
art skills.
 Take
permissio
n from
the
service
authority.
 Set time
frame for
workshop
/ training.
Ecoliteracy Good Promote
ecological literary
by participation in
each and every
activities and also
I have to attend
the seminar. This
will able me to
aware of
environment.
3 months Funds for
the
environment
seminars
and
programmes
.
Insufficient
human as well as
financial
resource.
 Take
opportuni
ties
whenever
there is a
seminar
conduct.

Cyber-
literacy
Good I also have to
develop skills and
knowledge by use
of advanced
technology such
as computers and
internet. Also,
enrol myself in
computer course
and integrate with
the ICT (E.
Ellinger,and
Ellinger, 2013).
1 year Funds for
online
classes.
 Conflict
of time.
 Insufficie
nt funds
 Set the
time
frame of
training
and
workshop
.
 Take the
opportuni
ties when
the
workshop
conduct.
CONCLUSION
Summarizing the whole report, it has been concluded that developing the mangers skills
is an important to take advantage from the competitive environment. The study on various
management styles, process of communication and also organisation culture which are necessary
for the Hospitality industry. The leaders have to adopt appropriate leadership styles and
communication tool to solve the situation. Their are various techniques the company adopt the
SWOT analysis so they can easily create a plan for future and use its strength to capture the
opportunities in the potential market. In addition to this, various team building theories belbin
and Tuckman is used by the manager of restaurant to lead and motivate the team members so,
they can achieve its goals and objectives effectively. Also, develop the career development plan
for the manger that help them to enhance its skills in various that directly meet the future
performance.

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