Corporate Social Responsibility and Employees

The assignment focuses on researching employee perceptions of corporate social responsibility (CSR) within organizations. It requires conducting a questionnaire survey to gather data from workers about their views on how companies implement CSR initiatives. The findings will shed light on the influence of CSR practices on employee engagement, motivation, and overall job satisfaction. Ethical considerations are emphasized, including obtaining informed consent and ensuring anonymity for respondents.

Managing Successful
Business Project

Table of Contents
TASK 1............................................................................................................................................1
P1 Project aim and objectives.....................................................................................................1
P2 Project management plan with covering the aspects of Cost, time and communication.......1
P3 Producing Gantt chart for providing time frames..................................................................1
TASK 2............................................................................................................................................2
P4 Small scale research for carrying by applying qualitative research method..........................2
TASK 3..........................................................................................................................................11
P5: Research and data using appropriate tool and techniques..................................................11
P6 Recommendation.................................................................................................................13
TASK 4..........................................................................................................................................14
P7 Reflection on the value of undertaking the research to meet the objective.........................14
REFERENCES..............................................................................................................................16

TASK 1
P1 Project aim and objectives
Topic of the research: “Making use of CSR within organization and it importance for
sustainability and competitive advantage ”
Background of Study:
CSR (Corporate social responsibility) can be determined to be one of the most important
aspect within organization (Aguinis and Glavas, 2012). Further, it is essential for the firm to gain
competitive advantages in competitive market. It is the responsibility of the organizations to
understand the importance of CSR and it is also helpful enough to encourage and boost up
employee's performance. Present research is focused on Charlotte hotel which is founded in the
year 1924. Cited firm aim at delivering their customers with high quality services (Okpara and
Idowu, 2013). Further, present research is conducted in order to understand the importance of
CSR and how it is beneficial for the firm to attain competitive advantage.
Aim: To analysis the role related with the activities of Corporate social responsibilities in order
to achieve competitive advantage: A study on Charlotte Hotel.
Objectives:
 To understand the concept of Corporate social responsibility
 To understand the importance of CSR to the organization and society.
 To determine the link between Competitive advantages and CSR activities. To make recommendation through which business performance can be improved with the
help of CSR and in attaining competitive advantage.
Research Question:
 What is the concept of Corporate social responsibility ?
 What is the importance of CSR to the organization and society ?
 What the link between Competitive advantages and CSR activities ?
P2 Project management plan with covering the aspects of Cost, time and communication
Task Name Duration Start Finish Predecessors
Research project
Preparation
1

Topics in accordance with research 1 day? Sat 5/20/17 Sat 5/20/17
Problem-statement creation 1 day? Mon 5/22/17 Mon 5/22/17 3
Resource-allocation time duration 1 day? Tue 5/23/17 Tue 5/23/17 4
Implementation
Literature review further carrying 1 day Wed 5/24/17 Wed 5/24/17 5
Choice of the research methodology 1 day Thu 5/25/17 Thu 5/25/17 7
Costings calculations 1 day Fri 5/26/17 Fri 5/26/17 8
Interpreting and analyzing data 1 day Mon 5/29/17 Mon 5/29/17 9
Evaluating outcomes and results 1 day Mon 5/29/17 Mon 5/29/17 9
Project closer 1 day Tue 5/30/17 Tue 5/30/17
Demonstration of conclusion and
recommendation 1 day Tue 5/30/17 Tue 5/30/17 11
Documenting the outcomes 1 day Wed 5/31/17 Wed 5/31/17 13
Submitting report 1 day Thu 6/1/17 Thu 6/1/17 14
P3 Producing Gantt chart for providing time frames
2

TASK 2
P4 Small scale research for carrying by applying qualitative research method
Questionnaire
Name: _______
Age: ________
Gender: _________
3

1. Do you think that Corporate Social responsibility is important for the Charlotte Hotel?
 Yes
 No
 Not Sure
2. According to you does there are relationship between Competitive advantages and Corporate
social responsibility?
 Yes
 No
 Not Sure
3. Do you think that CSR activities within Charlotte hotel will be beneficial?
 Yes
 No
 Not Sure
4. Among the following which one you think is the main problem faced within Charlotte hotel?
 Women Rights
 Employees safety
 Children working
5. From the following which CSR initiatives should be taken into consideration?
 Women Empowerment
 Environment
 Health
6. Which way should be chosen to implement CSR activities with Charlotte hotel?
 Through Voluntary organization
 By organizing charity event every year
 Providing financial support to community based organization
7. Which department is responsible for implementing CSR within Charlotte hotel?
 Top Managers
 Administration
 HR department
8. Strategy that can be recommended for implementing CSR within Charlotte hotel?
 NCO
4

 Line Department
 Foundation Trust
 A separate department
Theme 1: Corporate Social responsibility is important for the Charlotte Hotel
Do you think that Corporate Social responsibility is important for the
Charlotte Hotel?
Frequency
Yes 5
No 3
Not sure 2
Description: In accordance with the analysis made, it can be stated that majority of the
individual think that CSR activities will be favourable for Charlotte hotel. More specifically,
there are 5 of the respondents who think this way. On the other hand, there are 3 of the
employees who think that CSR within the firm will not be effective. Further, there are 2 of the
5
Yes No Not sure
0
1
2
3
4
5
6
5
3
2
Frequency

employees who are not sure whether it is important or not. From this it can be stated that the
perception of individuals towards CSR is positive and organization should implemented effective
strategies with the help of which CSR activities can be implement. This will boost up the moral
workers and they will put on their efforts to achieve the organizational goals and objectives.
Theme 2: Relationship between Competitive advantages and Corporate social
responsibility
According to you does there are relationship between Competitive
advantages and Corporate social responsibility?
Frequency
Yes 6
No 3
Not sure 1
Description: In accordance with the research conducted, out of 10 employees, it can be
stated that about 6 of the workers think that there is strong relationship with CSR and in attaining
competitive advantages. This way, it can be stated that about majority of individuals think that
6
6
3
1
Yes
No
Not sure

there is relationship. On the other hand, there are 3 of the respondents who think that there is not
relationship between competitive advantages and CSR. Further, there are 1 individuals who not
sure that there is any type of relationship. This way, it can be stated that there companies that
developed their customers with similar products and services. In order to be competitive there
are different type of strategies that are being implemented. In this context, CSR is effective
enough to raise competitive advantages.
Theme 3: CSR activities within Charlotte hotel will be beneficial?
Do you think that CSR activities within Charlotte hotel will be beneficial? Frequency
Yes 7
No 2
Not sure 1
Description: Cite firm that is Charlotte hotel aim at delivering their customers with high
quality services. Further they have delivered their customers with many years of services. As per
the analysis, it has been identified that majority of the respondents think that implementation of
7
7
2
1
Yes
No
Not sure

CSR policies within Charlotte hotel will be beneficial. In this context, there are about 7 of the
workers who think this way. It can be stated that when firm will make use of CSR activities, then
it will be beneficial in developing positive perception within the mind of customers and the rate
of profit and sales will be raised. On the other hand, there are 2 of the workers who think that
CSR will not be beneficial. In addition to this, there are 1 individuals who is not sure for the
same.
Theme 4: Main problem faced within Charlotte hotel
Among the following which one you think is the main problem faced within
Charlotte hotel?
Frequency
Women Rights 3
Employees safety 5
Children working 2
Description: There are different type of issues that are being faced by organization. There are
different type of strategies that has to be implemented with the help of which the problem can be
8
Women Rights Employees safety Children working
0
1
2
3
4
5
6
3
5
2
Frequency

solved. As per the findings, it is identified that there are 5 of the workers who think that the main
issue that is faced at Charlotte hotel is related with employees safety. It is important for the firm
to make sure that all the workers are provided with all type of tools and equipments so that they
will be able to perform their roles and responsibilities effectively and efficiently. Further, there
are 3 of the individuals who think that main issue is related with women empowerment. In
addition to this, there are 2 of the respondents who think that the main issue is children working
within the organization.
Theme 5: CSR initiatives should be taken into consideration
From the following which CSR initiatives should be taken into
consideration?
Frequency
Women Empowerment 3
Environment 2
Health 5
Description: There are different type of CSR activities that can be considered by individuals.
Among all these as per the findings, it is identified that management need to focus on the
9
3
2
5
Women Empowerment
Environment
Health

activities that will be helpful enough to improve the health condition. More specifically, there are
about 5 of the employees who think that CSR initiatives should be made on health related
activities. Further, there are 3 of the workers who think that initiative should be put on women
empowerment. In addition to this, there are 2 of the workers, according to them focus should be
made on environment. From this, it can be stated that majority of the emphasis should made as
per the response of the employees is on health.
Theme 6: Implement CSR activities with Charlotte hotel
Which way should be chosen to implement CSR activities with Charlotte
hotel?
Frequency
Through Voluntary organization 3
By organizing charity event every year 6
Providing financial support to community based organization 1
Description: As per the finding, it is identified that there are different way with help of which
CSR activities within the firm can be implemented. Among all these, as per the respondents it is
10
3
6
1
Through Voluntary organization
By organizing charity event
every year
Providing financial support to
community based organization

identified that charity event should be conducted. This will be helpful enough to make sure that
all the CSR activities within the firm will be implemented. Further, there are 1 of the individual
who think that through financial support the community will enable to implemented CSR. In
addition to this, there are 3 of the employees, according to them with the help of voluntary
organization, it can be implemented.
Theme 7: Department responsible for implementing CSR within Charlotte hotel
Which department is responsible for implementing CSR within Charlotte
hotel?
Frequency
Top Managers 7
Administration 1
HR department 2
Description: In accordance with the finding, it can be stated at there are about 7 of the
individuals who think that power of implement the CSR activities within organization lies with
the top managers. They are the one who understand the issues and take up appropriate steps
11
Top Managers
Administration
HR department
0 1 2 3 4 5 6 7 8
7
1
2
Frequency

through which strategies are implemented. Further, there are 1 individuals who think that
Administration is responsible to implement CSR. Moreover, there are two of the respondents, as
per their vies CSR is implemented with the decision made by HR department.
Theme 8: Strategy recommended for implementing CSR within Charlotte hotel
Strategy that can be recommended for implementing CSR within Charlotte
hotel?
Frequency
NCO 3
Line Department 2
Foundation Trust 1
A separate department 4
Description: There are different type of strategies that can be implemented with the help
of which CSR can be implemented. In this context, the findings that are made from 10 of the
workers of Charlotte hotel, it can be stated that majority of the respondents think that CSR can be
implemented by develop a separate department that will look after all the CSR related activities.
12
3
2
1
4
NCO
Line Department
Foundation Trust
A separate department

Further, there are 3 of the employees who think that CSR can be implemented with the help of
NCO. Moreover, line department is another option that was selected by 2 of the workers who
think that this is the effective way.
TASK 3
P5: Research and data using appropriate tool and techniques
There are different type of approaches and techniques that are implemented in order to
make sure that the research conducted can be presented in an effective manner. In this context,
below given are the research methodology applied for the current research:
Research design: This can be determined as the method that is helpful enough to link that
research questions (Cammarota and Fine, 2010). There are different type of process that are
included in conducting the research and with the help of research design it is helpful to present
them. In this present research, investigator has made use of study as a tool. In this present
research different type of method and plan are discussed that enables to deliver the relationship
between competitive advantages and CSR activities for Charlotte hotel. Further, this can be
determined to the blue print that make sure that all the steps are considered systematically with
the help of which research can be conducted effectively and efficiently.
Research philosophy: These are the type of assumption that are taken by the research
over the research topic. This is based on the type of research strategies that are being
implemented by the investigator (Geerts, 2011). With the help of research philosophy,
investigator is able to perform their set of role in an effective manner. More specifically, it
allows the research to make use of different type of practices and hypothesis. Further, there are
different type of research philosophies, they are positivism, realism and interpretivism. In this
present research, investigator will make use of interpretivism. This is a type of research that
allows to consider values and benefits that is provided with proper justification that allows to
conducted the research effectively. This is also helpful to carry out quantitative data. This way
the research aim and objectives will be achieved with the help of this research method.
Research approach: This is effective enough in understanding the research in systematic
manner. There are of two types which are deductive and inductive. Deductive method is type of
approach that make use of test and theories that are existing. Further, it also makes use of
hypothesis (Miller, Birch and Jessop, 2012). On the other hand, inductive approach enable to
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conduct detailed analysis and observation of the theories that are new. Among these, researcher
has made use of inductive approach. This type of approach is used depending upon the nature of
research. This approach will enable to make sure that new aspects are determined for the CSR
activities within Charlotte hotel. At the time of qualitative research is conducted, this research is
also helpful and enables to present the research effective manner. On the other hand, deductive
approach generally focus on the information that is collected for the first time. However,
inductive approach will be able to determine new theories related to CSR and will also provide
deep understanding.
Data collection: It is a type of technique that is helpful enough t gather or collect
information in relation with the research (Vujaklija, Hren and Marušić, 2010). There are two
different type of method that are included in data collected. Both these methods are helpful
enough to come up with appropriate outcome for the research. In this context, it includes primary
data and secondary information. In the present research, investigator will make use of both these
data collection methods. Primary method can be determined as the information which is
collected for the first time. In order to conduct this method, there are different tools used which
are questionnaire, observation, interview, etc. Among all these, researcher has made use of
questionnaire. All the questions that will enable to come up with an appropriate outcome will be
determined (MacDonald, 2012). On the other hand, secondary method is effective enough to
determine the information that is already being collected by some other researcher. Tools
includes articles, journals, online websites, etc.
Data analysis: When data is collected, then it needs to be analysed and this is possible
when there are effective tools used. In this context, one of the effective tool that is being used by
researcher is thematics (Green, Camilli and Elmore, 2012). It is an effective tool that enables to
present the data collected from each of the respondents in form of tables, graphs, pie, etc. It
makes to information collected to present in an effective manner. In order to get appropriate
outcome, it is essential to make sure that suitable respondents are selected who will be able to
provide relevant information. In the current research, investigator has selected employees to be
respondents and for the sample size, 10 workers have been considered as they know better about
the operations that are conducted within the firm (Ellingsen, Størksen and Stephens, 2010).
Further, they will be able to provide adequate information for the research topic.
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Research limitations: In order to conduct the research in an effective manner. There are
efforts that are put and there are different strategies that are being used. There are certain
limitation that are also considered (Gale, Heath and Redwood, 2013). In this context, it includes
time, there not enough time to make sure that this research can be performed. Further, the set of
resources that are being determined is also not enough. More specifically, there only 10 of the
workers who are considered in order to conduct the research.
P6 Recommendation
In accordance with the above analysis made, it can be determined that CSR is highly
important for the business. Further, there is strong relationship between competitive advantages
and CSR. It is important to make sure that there are proper efforts made in order to implement
CSR activities. In this context, below given are the recommendation that are made for the firm:
 It is important to make sure that there are focus programs that are identified. With this
respect, when there are many causes, then firm fails to manage them in an effective
manner.
 Charity event can be determined as one of the effective activities that are helpful enough
to make sure that positive perception can be developed within the mind of customers.
Further, it will also enable to develop involvement of workers towards the activities. This
way they will contribute effectively towards the growth and development.
 Further, workers should be involved at the time of implementation of CSR. This will
enable to develop encouragement and they will put on their full efforts to support the
firm. Further, suggestions can also be considered from employees and accordingly
changes can be made.
 Volunteer can be made among employees during the time working. This will enable to
boost up their moral as they will be able to encourage workers in order to work
differently from what they perform within the organization.
 All the stakeholders can be involved, this is effective enough to implement CSR. When
decisions are made by considering view that are given by individuals, then the involved
from all the stakeholders will be positive.
 Products and services that are delivered by the firm play vital role in attracting customers.
In this modern work people are highly health conscious and in hospitality sector is
15

essential aspect that need to be considered. In this context, all the products and services
delivered by Charlotte hotel should be environmental friendly. Further, steps should be
taken that will enable reduce the wastage and profitability can be raised.
 Further, safe working environment should be provided to workers so that they does not
have any type of fear towards the work they perform. Further, there are also conditions in
which workers does not understand the way by which tools and equipments need to be
used. In order to over come this problem, workers should be provided with proper
training. This is an effective way to enhance skills and capabilities of employees.
TASK 4
P7 Reflection on the value of undertaking the research to meet the objective
From the above, research project, it can be determined that there are different type
research methods that are carried and they are helpful enough to make sure that the research can
be completed effectively. I have identified that for conducting research one of the most important
aspect is making aim and objectives. Aim are developed as per the goals that has top be
achieved. Further, from the aim made, objectives are developed that act as path on which the
research aim can be achieved. For research, it requires one to have proper knowledge about the
research topic. For this purpose, I made research on the topic of CSR and this was helpful to
develop my understand. Gantt chart need to be developed and time needs to be considered for
each of the activities and by the determined time it should be completed. When any of the
activities gets delayed, then following activities also get delayed. Further, there are two methods
that have been identified by me with the help of which data can be collected. In this context, it
includes primary and secondary data. I realised that both these methods are helpful to gather
information in order to collect primary information, questionnaire was developed. Further, I
realised that questionnaire need to be developed considering the research objective. Moreover,
respondents are also important that will provide proper information in order to come up with
appropriate outcome. Secondary information is collected with the help of articles, journals,
books and website. Analysis is also important aspect that has to be considered. It is important to
make sure that appropriate method is used with the help of which analysis is possible. I have
identified that thematics is one of the effective method that enables to determine the findings
from each of the questionnaire that was being filled up by workers. Further, I had to take proper
16

permission and appropriate information need to be conveyed to respondents so that they put on
their efforts to fill up the questionnaire.
17