BSBMKG603 - Manage the marketing process

NATURECARE
PRODUCTS
Brisbane, Queensland Australia

BUSINESS OBJECTIVES
 Achieve the profits of at least 20% per
annum within the upcoming years
 Increase in the sales of the product
range especially the day cream which is
popular among women among 25 -55
 Expansion of the market of the products
in the overseas retail stores apart from
online shopping.

MARKETING OBJECTIVES
 Maintenance of loyal client base
 Reaching the targeted markets
 Expansion in the international platform
 Innovation of new herbal product range
 Development of the brand awareness
 Targeting the new customer base of
young working women
 Enhancement of the customer
relationships

FACTORS IMPACTING ON
THE COMPANY
 Situational Analysis (3cs)
The Marketing Environment

CONSUMER ANALYSIS
Market
Segmentation
Consumer
Behavior Unmet Needs

COMPETITION
Rivalry among
the existing
brands offering
skin care
products
The thereat
of new
entrants
Bargaining
power of
buyers
Threat of
substitute
products
Bargaining
power of the
suppliers

MARKET
ATTRACTIVENESS
Market attractiveness
Market factors
Segment size and growth rate
Barriers to market entry
Competitive factors
Competitive differenciation

MARKETING MIX
• Brisbane,
Queensland
Australia
• High quality
and eco
friendly skin
care products
• Offers natural
quality product at
a comparatively
reasonable range
• Advertising on the
Australian body,
soul website and
the natural health
magazine
Place Product
PricePromotion

PRODUCT
OPPORTUNITIES
 Cleansing cream for soothing of the skin
during the removal of makeup
 Moisturizing cream
 Regenerating facial scrubs
 Toner for the dry screen
 Sunscreen lotions for all skin types
 Anti pigmentation serum

MARKET RESEARCH
RESULTS
 High demand of organic skin care
products
 Young shopper under age 28 are
increasing
 High rate of online shopping
 Certified organic competitors for steady
growth
 Organic skin care products for the
infants are high in demand

PROMOTIONAL ACTIVITIES
 Advertisement in the Australian body
 Soul website
 Magazine of the natural health
 Promotions in social platforms
 Television advertisement
 Sites streaming movies

PRIING AND
DISTRIBUTION
 The current pricing strategy of the
company is to offer natural quality
product at a comparatively reasonable
range
 The business is currently selling its
products via number of retail outlets
and the health food stores. Furthermore
website and shopping cart are some of
the examples. The company must also
tie with some of the big e commerce
brands like Amazon to sell its products

RECOMMENDATIONS
 Introduction of nature and eco friendly
herbal product
 Current attraction among the working
women ranging among the age of 25-55
 24*7 customer support via toll free
number
 Taking importance of the comments and
the customer reviews for the
identification of the customer needs

PLAN
 Promotions in social platforms,
television advertisement and the sites
streaming movies
 Introduction of nature and eco friendly
herbal product
 Tie with some of the big e commerce
brands like Amazon
 Increase in the overseas online store
and the international market range

COMMUNICATION PLAN
Time duration Activity/ Objective Expected outcome
1 1-3 months
Interactive sessions at
workplace to encourage
participation of all the
employees
Comfortable and friendly
environment together with
effective communication
2 6 months
Encouraging the
employees to come up
with new and innovative
ideas for the herbal and bio
product range the company
is aiming to launch
Accumulation of various
ideas to reach the needs of
the customers

CONCLUSION
 The company is at a strong financial
position as depicted in the business plan
and the estimated budget is $60,000 for
the upcoming financial years. It is
recommended towards immediate
response for the feedbacks and the
comments of the customers and
introduction of herbal product range for
the growth of the company.

THANK YOU