Introduction to Management

Introduction to
management

NESTLE CANADA
Table of Contents
Summary of organization................................................................................................................1
Customer Base.................................................................................................................................1
Mission and Core Values.................................................................................................................2
Vision...............................................................................................................................................2
Corporate level strategies................................................................................................................3
 Growth strategies..................................................................................................................3
 Retrenchment strategies........................................................................................................3
Business level strategies..................................................................................................................3
 Low cost leadership strategy................................................................................................3
 Differentiation strategy.........................................................................................................4
SWOT ANALYSIS.........................................................................................................................4
Strength........................................................................................................................................4
Weakness.....................................................................................................................................5
Opportunities................................................................................................................................5
Threats..........................................................................................................................................6
References........................................................................................................................................7
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NESTLE CANADA
Summary of organization
Nestle is the biggest company in food and beverage sector It offers 2000 more brands on
the global network and the presence is more than 190 countries. In 1867, Pharmacist Henri
Nestle created the famous infant food in Vevey, Switzerland. In 1918, the company purchased
the first Canadian milk plant in Chester-ville and started the activities as the Maple leaf
condensed milk company. In 1922, Nestle Canada is originated officially. In 2012, company
acquired PFIZER nutrition which is Canada consist of Materna as pre and post natal
multivitamins (Nestle, 2019).
Nestle purpose is to boost standard of living by contributing towards positive lifestyle.
The company employs approximately 3,500 workers in 20 manufacturing, sales and distribution
sites on the global platform. In 2014, the annual sales of the company were $2.3 Billion. There
are many products that are offered by the company such as favorite chocolate bars such as Kit
Kat, Coffee crisp and Aero. There are also boxed chocolates such as turtles, after eight and also
Quality Street. In the Coffee and beverages the products that are provided in the market are
Coffee mate, Nestle iced tea and Nescafe Dolce Gusto. In 189 countries, the Nestle is present
and covers a large market area. The popular products of the company are Milo, Maggi and Kit
Kat. The value of the company relates with the principles in which the company acts legally and
honestly (Nestle, 2019).
Customer Base
It has been observed that Nestle Canada offers the products for all the age groups such as
from kids to old age people. From lower class to middle class the people are targeted as it helps
in boosting the sales of the products and services among the customers. The targeting is done by
the company on the basis of the products provided to the customers in the market (Nestle, 2019).
For Nescafe, the major target has been the youth mainly the people who are studying in
the universities. Also, one of the examples is of tea in which the target market is from 6 year old
kid to 70 year old age group individuals. By examining the present scenario, there is a strategic
mindset at Nestle with the products being targeted towards the masses. Now the target of the
company has shifted from the young kids to adult to everyone. Therefore, it can be said that the
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