(Solution) Nestle Company - Essay

ESSAY

Table of Contents
ESSAY..................................................................................................................................................1
INTRODUCTION:...............................................................................................................................3
CONCLUSION:...................................................................................................................................5
REFERENCES.....................................................................................................................................6

INTRODUCTION:
Nestle is the world's biggest company. They made so much food and drinking products and
supply all over the world. It also has 2000 brands range and it introducing their product in 189
countries as well. Base country of the nestle is Switzerland (Elliott. 2015.) They made so many
products from each and every age group, specially for the children's. 323,000 employees are
working in nestle company. Nestle provide health drinks for the children's in many flavours to give
a good nutrition diet and make them health. In India they create products like Maggie, cold coffee,
milk shake etc. for youngsters and children's.
Nestle products and services: Nestle is a global brand. They made product for every age
groups. Nestle provide baby food, coffee, chocolate, health drinks etc. The company work with
honesty and gain trust and respect by the people's. Their motive is to give healthy life through their
products and make healthier world (Espinoza-Orias, Cooper and Lariani. 2018).They also motivate
people to live their life's eating healthy supplement. Baby products is very famous and trustable in
all over the world. Nestle launched many products like beverage, breakfast cereals, milk products
and nutrition supplement as well. The company made products according to the demand of and
needs of peoples. Nestle made coffee power which is used in every home at the day start. There are
also many other products like nestle biscuits, cornflakes, green tea, cold coffee, hot coffee in strong
or mild flavour etc (Girshick and et.al., 2014 ). Green tea gives a healthy and fit life, it also helps to
remove extra fat in your body. Nestle made Maggie and pasta in many varieties like oats Maggie,
masala Maggie, cheese pasta, masala pasta, tomato flavour which is fill with iron and protein.
Tomato catchups is the most popular, trustable and favourite product in one of their own creations.
Nestle made chocolates and biscuits for children's and adults. They export their services in all over
the world. For the babies they made water bottled to help them to feed water and milk. Company
give frozen food services like frozen beans and many others. They supply their products in
supermarket, shops to spread their products in all over the world. Chocolates is the most favourite
part in one of their creations because their taste is so good to eat, kit kat is a very famous chocolate
made by nestle (Huet and et.al., 2015). The company wants to give their best services through home
delivery and online service of the product to their customers. Online and home delivery services
help them to know who the people like and use their products and also help to know which type of
flavour they want to eat in their daily life style. Company provide tangible and intangible services
to the peoples. In tangible services they made different types of flavour and also provide home
delivery facilities to their costumer. Intangible services they solve their customer issues about their
products quality and taste. Tangible means the things which people can use and touch and intangible
means those the products or things which are not used or physically touched just like customer
services. The company give discount and many other offers like buy one get one free to attract their

costumer. Their services are good and profitable. Nestle drinking products are also very healthy to
drink such as green tea in lemon flavour (J. Ims and Zsolnai. 2014). The most famous coffee create
by nestle is espresso and nescafe. Company made ice cream and yogurt in many flavours. For the
junior they made cereals and milk product such as every day, nan grow 3, Nan HA 3, Nespray
cergas, Nestle low fat milk etc, for adults they made nesvita omega plus adult milk, nestle cookie
for breakfast, nestle corn flakes, nestle fitness, nestle honey stars etc. In beverage product they
provide milo, milo can, milo fuze, milo sejuk etc. Nescafe canned coffee drink and nescafe classic
is the favourite types of coffee (MAJID and et.al., 2016). They also provide cooking products like
maggi 2 minutes noodles, maggi culinary sauces, maggie hot cup, and last but not the least is fat
free yogurt, nestle smooth and nestle fruity yogurt, all these products are healthy and tasty. The
company sell their products through the help of online services such as amazon, filpkart and others
with some new discounts offers which attract the people to buy their products. Nestle is very
innovative company they made products according to the taste of peoples and try to innovate
something different and tasty. Basically they focused on the health of people.
Segmentation principles of nestle: segmentation is very easy way to know what customer
wants. There are 4 types of segmentation such as: demographic segmentation, behavioural
segmentation, psycho graphic segmentation and geographic segmentation.
1. Demographic segmentation: this type of segmentation is used to know the choices of
population. Its divided into age, gender, family size etc. Nestle made youngsters product
such as coffee and chocolates in strong flavour which are different from the baby products.
They target youngsters and babies to introduce their products and try to know what they
like to eat. It also promotes their product through the advertising and hoardings.
2. Behavioural segmentation: this kind of segmentation depend on the behaviour and decision
of population according to their products. For example- adult population like to drink strong
and cold coffee, whereas babies like to eat cereals drink milk which is not strong and
harmful for them. Nestle launched corn flakes for the adult costumers and baby milk for the
children's.
3. Psycho graphic segmentation: this point is based on the lifestyle of population, their interests
in product. Nestle made those products which is liked by the customer such as tomato
catchups, biscuits, maggie etc. They made products which is latest and different in taste
from the other company products.
4. Geographic segmentation: Nestle start advertising for their product in different geographic
areas with some different strategies. In small areas they promote their products through
templates, in large areas they promote through the hoardings and for all over the place they
introduce their products through advertising, they promote their product according to the

need of specific place or area.
Nestle target youngsters and babies (Nestle and et.al 1998). For youngsters they made so
many products to give nutrition. The company made those products which was youngsters want to
eat and according to their taste. They start doing survives in areas to know people taste and what
type of flavours they want to add in their products. Nestle used many strategies to promote their
products.
Current key drivers of external change: Creating new opportunities and ways to expand can be both
within and outside the organisation (Salmon and et.al., 1981). The external key drivers change will
lay an impact on the growth of company. Nestle needs there focus on following key drivers:
Consumers- Customers are the most important in the growth of an organisation. Nestle
needs to develop product according to there needs and demands. They must be involve in doing
market research related to taste and preferences of customers. If products are design by Nestle
according to there wants, they will increase the revenue share of firm. Also, it will create a good
image pf enterprise in the mind of customers that will enhance service quality of Nestle. They
would be able to extend there market share and attract more consumers. Also, they would be able to
retain there old customers. It will also develop brand loyalty in mind of customers.
Technology- Technology is one of the most important aspect that company has to adhere in
order to grow. They should be involved in adopting the latest technology and also market research
should be done by them in order to know about technological service adopted by there competitors.
They must be engaged in selling products online so that they can attract large number of audience.
Also, it would lay positive impact on there services (Saxena and et.al., 2017). Nestle must be
engage in asking feedbacks related to there goods, so that they can improvise there services. They
must be indulged in doing promotion on social media platforms such as Facebook, twitter,
instagram and many more (Yada and et.al., 2017). This will support company in creating brand
awareness that would also attract new consumers. Plus it will increase there revenue and market
share. This also assists them in exploring new regions and markets.
CONCLUSION:
Above this study it can be concluded that Nestle product is good and healthy for every one
and also for the new born babies. The company made many flavours in their products. They supply
their products through online services and also deliver their product at home. All the age group
people like their products. Nestle used many strategies to promote their products. They also try to
drive their external changes.

REFERENCES
Books and Journals
Elliott, C., 2015. ‘Big Food’and ‘gamified’products: promotion, packaging, and the promise of
fun. Critical Public Health. 25(3).p.348-360.
Espinoza-Orias, N., Cooper, K. and Lariani, S., 2018. Integrated product development at Nestlé.
In Designing Sustainable Technologies, Products and Policies (pp. 447-456). Springer,
Cham.
Girshick, R and et.al.,2014. Rich feature hierarchies for accurate object detection and semantic
segmentation. In Proceedings of the IEEE conference on computer vision and pattern
recognition (pp. 580-587).
Huet and et.al., 2015. Impact of passive and active promotional strategies on patient acceptance of
medication therapy management services. Journal of the American Pharmacists
Association. 55(2), pp.178-181.
J. Ims, K. and Zsolnai, L., 2014. Ethics of social innovation. Society and Business
Review.9(2).pp.186-194.
MAJID and et.al., 2016. Consumer Behaviour.
Mohajan, H., 2015. Present and Future of Nestlé Bangladesh Limited.
Nee, V.C.S., THE RELATIONSHIP BETWEEN RISK AND PERFORMANCE OF NESTLÉ
(MALAYSIA) BERHAD.
Nee, V.C.S., THE RELATIONSHIP BETWEEN RISK AND PERFORMANCE OF NESTLÉ
(MALAYSIA) BERHAD.
Nestle, M., 2016. Food industry funding of nutrition research: the relevance of history for current
debates. JAMA internal medicine. 176(11). pp.1685-1686.
Nestle and et.al 1998. Behavioral and social influences on food choice. Nutrition reviews.56(5).
pp.50-64.
Salmon and et.al., 1981. Effect of coffee on human lower oesophageal
function. Digestion.21(2).pp.69-73.
Saxena and et.al., 2017. Technological Aspects of Nanoemulsions and Their Applications in the
Food Sector. In Nanotechnology Applications in Food (pp. 129-152).

Yada, R.Y. ed., 2017. Proteins in food processing. Woodhead Publishing.
Online
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