Analyzing Nike's Online Presence and Digital Marketing Strategies

This report analyzes Nike's online presence and digital marketing strategies, including campaigns and new strategies such as social media. It also discusses issues faced by Nike in the online and digital services market. The report recommends practical actions that Nike can take to improve its performance in internet marketing.

Online Presence
Report

Consultancy Report Template
Client Nike
University and Unit
name
Student Name and ID Your name and ID number goes here
Executive summary
(max ½ page)1
Nike is an multinational corporation which offers quality products to
the consumers in the market. In this report, there will be brief
discussion about analysing the organisation internet marking and
online practices (Bhosale, Raverkar, and Tamondkar, 2020). On the
other hand, in this report there will be critical evaluation of different
campaigns which Nike use in digital marketing. Along with that,
there will be brief discussion about various new internet marking
strategies such as social media and platforms which they use to
promote their products in an effective manner. For further instance,
there will be brief discussion about understanding of different
concepts to manage the customer relationship in the market.
Project background and Objectives
The company which is used in this report is Nike. It is an multinational corporation which
provides clothing accessories to the customers in the market. The organisation is experience in
terms of providing the quality products to the consumers in the market (Yeh, 2021)
(Champaneri, and Jain, 2021). The company has recently shift their focus in the digital
marketing to promote their products and services, In this report there are various key
objectives which are going to discussed. The organisation use different campaigns to promote
their products. There is certain shift in the technology which helps them to achieve the inherent
goals and objectives. Various issues which is faced by Nike using the online and digital
1

services are described below:
Nike products are selling online because of their brand integrity and quality of products.
Through which they attain a maximum customer satisfaction in the market.
Online platform stability – This is the big issue which the company is facing in the market.
Their is no doubt in the quality of their products. There is issue of stability which arises in their
websites. This creates a huge problem for the company in the market as they are facing losses
in the market.
Methodology
In this report the data is collected from secondary research. There are various articles and
proper research which is used to study the new market trends of Nike in n effective manner.
The main focus is to understand the market position of Nike in order to understand their
overall performance in the market.
Research / analysis results
Business internet marketing is a tool which is used by the company to promote their products
and services online in an effective manner. Nike use this tool to improve their overall
performance achieve more revenues in the market. The main strategy is to built a positive
chain of different customers while promoting their products in the market. There are various
key points which helps the organisation to capture a huge share of customers in the industry. It
is described below:
Online presence – The online presence of the company is seeing an exponential growth in the
market (Lowenthal, and Dunlap, 2020). Right implementation of strategies and plans helps
them to move forward and obtain a long term success in the current market scenario. The
company is been active on online platforms like their websites and other online product selling
platforms. For example applications like amazon, Walmart etc. The main focus is target more
number of audience in the market with effective promotion.
Social media statistics – Nike use social media to create a luxury lifestyle of the customers.
Their products quality are increasingly which helps them to attain maximum customers
satisfaction in the market. The social media statistics of the company is growing because of
their growing popularity. They implement a strategy to attract the younger generation in the
society. Whenever Nike launches new products they invite various influencers to promote their
products in the market. In the current, social media statistics there is 532K mentions come

from the social media (Sichol, 2019). They are generating 9800 mentions across their videos
on various platforms. On the other hand, the company noted 303K shares and 17 million likes.
This shows that the strategies and methods which they are using helps them to obtain
sustainable performance in the market.
Website design – Nike use iconic stunning combination of colours to design their websites. It
helps them to attract more number of customers in the market. Their website represent
authenticity in every manner. The company slogan “Just do it“ is the main source of attraction.
The company enrich the lives of different customers with their products and services in the
market. It gives the user a never imaging experience when going on the website for shopping.
Recommended actions
Various practical recommendations which Nike can use in order to improve their
performance in Internet marking.
The organisation is already seeing an exponential growth in the market. The implementation of
strategies has benefit them to have a long term success in the upcoming future.
Actions which could used to perform better in the market.
 Nike online presence is far better from other competitors which are present in the
market. The company invest heavily in their marketing and promotion of the products.
They offer premium products to the right target audience to achieve the overall goals
and objectives (Sharma, and et.al 2020). They could improve in various areas the
organisation needs to upgrade their platforms in order to generate more revenues in the
market. There are various new strategies which the company use to improve their
overall performance. They must partner with different social media platforms to
increase their popularity and online presence in the market. This helps them to target
the large number of audience. On the other hand, the company needs to made their
websites and platforms more stable and attractive. This will boost their sales and
improve their overall performance in the market.
 Social media Statistics is the main source to measure the overall performance of the
organisation in an effective manner. There are various new strategies which Nike could
implement to grow their popularity in the social media platforms like Instagram,
Facebook etc. This can help them to attract a wide range of audience in the market. The
main focus must be on the engagement of different customers.

 The organisation website design is quite innovative. This help them to give a
competitive edge in the market. Implementation of new technology must be the main
focus of the company to achieve greater results. The organisation needs to improve the
UI and user experience of their websites to provide a healthy online experience to the
customers. The main advantage of the organisation is their experience which helps
them to achieve the inherent goals and objectives effectively in the market. They could
gain a long term success and implementing sustainable practices in the workplace.
Reference
Sharma, and et.al 2020. Effectiveness of online presence in a blended higher learning
environment in the Pacific. Studies in Higher Education, 45(8), pp.1547-1565.
Lowenthal, P.R. and Dunlap, J.C., 2020. Social presence and online discussions: A mixed
method investigation. Distance Education, 41(4), pp.490-514.
Yeh, J., 2021. Your Online Presence. In A Pediatrician’s Path (pp. 345-354). Springer,
Cham.
Champaneri, A. and Jain, M.P., 2021. A CONTENT MARKETING AS THE LEADING
TECHNIQUE IN DIGITAL MARKETING: A CASE OF NIKE.
Bhosale, V.S., Raverkar, D.P. and Tamondkar, T., 2020. Importance of digital marketing
in the new age. International Journal of Advance and Innovative Research,
7(1), pp.79-82.
Sichol, L.B., 2019. From an Idea to Nike: How Marketing Made Nike a Global Success
(Vol. 2). HMH Books For Young Readers.
Record of Activity
In this section, you have to provide a
breakdown of all the activities
undertaken by you. Indicate what
was done at various points in time.
Think about different sections of the
report, breakdown different task
within each of the sections.

Complete the table below, include
more rows and columns as
necessary
Date Hours
spent
Summary of work/ Activity undertaken
10/04/22 1 hour Online presence of Nike
12/04/22 3 hour Discussion about social media statistics
13/04/22 2 hour Improving the website design
Print name
Signed
Date