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Website Analysis and Marketing Strategies

   

Added on  2020-01-07

19 Pages3954 Words170 Views
MarketingDesign and CreativityData Science and Big Data
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ONLINE CAMPAIGN PROJECTSTUDENT NAMESTUDENT ID
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Table of ContentsIntroduction......................................................................................................................................3I Scholarship....................................................................................................................................3II Analysis........................................................................................................................................6III Campaign..................................................................................................................................11Conclusion.....................................................................................................................................15References......................................................................................................................................17
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IntroductionThe online campaign can be considered as an effective marketing management and planning intoday's competitive business world. According to De Pelsmackeret al.(2010), the onlinecampaign involves proper campaign strategy, both the traditional and digital campaign media,metrics and goals. There should be target audience, creative and innovative concepts and offers,adequate financial budget and the measurement of post-campaign. This particular discourse willdiscuss and analyze the website of Salford Business School and will provide suitablerecommendations in order to improve the search results (University of Salford, 2017). This studywill plan an outline ad campaign for promoting this website. I ScholarshipAvinash(2010) has mentioned that the entire procedure and principles that are involved in theimprovement of the integrated marketing communication include consistency, community,cooperation and communication. In order to provide effective recommendations, there isrequirement to conduct a thorough and vivid market research for gathering relevantinformation. After that, the collected data will be analyzed and it will be possible to provide aptrecommendations. At first, the primary data will be collected from the website content ofSalford Business School and there will be online surveys and interviews of the potential users inorder to know various information related to the website. As opined by Stoufferet al.(2013),analyzing the website can be considered as an essential stage of the marketing plan. With theconstant development of the modern technology, the website of Salford Business School hasbeen developed in order to provide a thorough information to the users and to know more abouttheir business school.
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The website of Salford Business School has 7 pages and it is written in good English forinteracting with the users from a different level of education. The website of Salford BusinessSchool involves the Home page, About Page, Business Page, Research Page, Global NetworkPage and the Contact Page. Every page of this website involves something different informationof Salford Business School. The management of Salford Business School has engaged potentialcontent writers and graphic designersin order to create and maintain their website. Movshovitz-Attiaset al.(2013) have suggested that website analysis possesses the capability of breaking theactual success of the overall marketing strategy of the organization, similarly, for the case ofSalford Business School's website, there is mention of their received awards, their digitizationprocedure, the pattern of the class, offered courses and the news that are published. At a glance,the vision, mission, goals, objectives and the core competencies will be a clear and transparentpicture of the users of the website of Salford Business School. At the About Page, there ismention of the functions of Salford Business School and how they teach, even this particularpage has the feedback of the present student of this business school, which provides a view of theteaching process and environment of Salford Business School (University of Salford, 2017). Inthe Courses page, the offered business, management and accounting courses have beenexplained.Salford Business School is present in the social media as the management has truly understoodthe necessity of using the social media marketing as Facebook, Twitter, Instagram and Snapchatcan be considered as a great social media platform. On the other hand, Toufailyet al.(2013) have mentioned that the keyword research can identifythe competition benchmark, such as how many organizations are there with the same keyword.From various researches, it has been proved that more than 84% people use the internet for
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