This report discusses the marketing mix for hotel accommodation services, including product, price, promotion, and place. It also explores the importance of location in the success of a hotel.
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Table of Contents Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 Product....................................................................................................................................1 Price........................................................................................................................................1 Promotion...............................................................................................................................2 Place.......................................................................................................................................2 REFERENCES................................................................................................................................3
INTRODUCTION The marketing mix is the tool that will define the different values of the business that will use as the foundation of the business. In this the business have make the marketing mix by making it customer centric by which focus will always incorporate on the customers(Chen, 2018). This report will include the marketing mix of the accommodation service of the hotel provider and that is briefly explained below. MAIN BODY Product There are some different products that get provided while the opening with the new hotel that provides the accommodation services and in that there is a huge need to covers the basic accommodation services. For this the hotel must provides the services of bar, restaurants, food and beverages and the sleeping services as well(Cook,2020). There is more necessary that the basic need and requirement of the customer will get satisfied and for that the hotel must offer the bathrobes and the other associate of bathroom services as like soap, shampoo etc. To cover the room services the coffee maker, mattresses, bed sheets, trendy towel, electronic appliances as like alarm clock, MP3 player. It is also be needed that adequate ventilation get maintained for that humidifier is needed, key less room entry, desk phone call facility, robes and the pillow, hair dryer and all the products and service be more qualitative. Price It will define the total cost that gets associated with the different services that was served by the hotel in order to attract the larger number of customers. In this the hotel must have provide the room facility$100 for to spend a night and for the full day $117 for the full day. But the hotel must have modified price as per the demand and occupancy with that vary the prices according to the seasons too. The hotel also provides the package prices and with that offer the special discount to the customers by which they get attract with the services. In this the hotel must have provide the differential pricing strategy by which have changes the prices as per the demand of the market as there is a huge market competition thus that will also get managed and ensure that they gain more profit by controlling the price as per need(Dube,2018). 1
Promotion It is the marketing strategy through which the promotional activity will get performed and with this the larger market will get target to get the attention of the larger number of people. The hotel must manages the official websites that is more easy to get navigate that includes all their services with the prices by which more customer will get attracted towards the hotel. As the new business will get started thus the hotel must have use the advertisement, publicity, personal selling and sales promotion by which people get to know more about their services with that mouth to mouth promotion has been done that is more effective(Herianto, 2018). In addition to this digital marketing has been done as like the search engine, email, Twitter, Facebook by which easily have connect with the more people and grab the attention as well that is more helpful as in the initial stage of the business. Place It will define the location that will be chosen by the business while opening the new hotel the location will matter a lot. In this the hotel must get select the more suitable place as from there it is easy to get connect with the customer. The location will play more important role in the success and development of the hotel(Thabit,2018). Thus the hotel must get opened in the Lake Districtthat is near the city centred by which it is more convenient for the customer to get enjoyed the services. AsLake Districtas it is the area that that will covers with the national park in the northwest of England and it is most popular destination of the vacation and have the rugged mountain, market town thus it is most attractive place for the people and helpful to gain more profit with better sales. 2
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REFERENCES Books and Journals Chen, B. and et. al., 2018. Fostering student engagement in online discussion through social learning analytics.The Internet and Higher Education,37, pp.21-30. Cook, K.C. and Grant-Davis, K., 2020.Online education: Global questions, local answers. Routledge. Dube, A. and et. al., 2018.Monopsony in online labor markets(No. w24416). National Bureau of Economic Research. Herianto, N.H., 2018. Politeness strategies in anonymous online discussion. Thabit, T. and Raewf, M., 2018. The evaluation of marketing mix elements: A case study. International Journal of Social Sciences & Educational Studies,4(4). 3