Importance of Sales Development and Merchandising Techniques in Business

Sales Development and
Merchandising

INTRODUCTION
This report is based on importance of sales development and
merchandising techniques in business and services operation
level. It pays particular attention to hospitality and catering,
hairdressing and beauty therapy, sports and leisure, and travel
and tourism sectors. This report is based on HILTON hotel,
which is based on United Kingdom. This is help to understand
the concept of internal and external merchandising to improve
level of turnover of organisation.

1.1 Key components of product
Product is anything it could offer attention, acquisition, use
and consumption of market. This will be satisfy need and
want of customer. HILTON hotel is to be focus on each
and every customer inside hotel and provide physical and
physiological satisfaction to customer. This is help to
improve future development of organisation and future
outcome to increase future condition of organisation.

3.1 Design and layout may affect consumer
As per the integrated study, it can be said that the organization and
order of the hotel land site and services impacts the consumer
perception in diverse personal manner which can also powerfulness
client spending on the employment. It has been patched that the land
site of HILTON Hotel covers 3 eating houses in which they provide
amount of food ware to its custom-made. To be focus on satisfy
each and every customer to improve market environment of
organisation. Some changes are made for improve overall
development as well as future conditions of organisation. The level
of customer must be increase, if they organisation provide best and
personal services to every single customer.