Impact of Online Shopping on Grey Marketers: Through Social Media Websites

Running head: IMPACT OF ONLINE SHOPPING ON GREY MARKETERS
IMPACT OF ONLINE SHOPPING ON GREY MARKETERS: THROUGH SOCIAL
MEDIA WEBSITES
Name of The Student
Name of the University
Author Note

1IMPACT OF ONLINE SHOPPING ON GREY MARKETERS
TOPIC: IMPACT OF ONLINE SHOPPING THROUGH THE SOCIAL MEDIA OR
SOCIAL MEDIA WEBSITES ON GREY MARKETERS.
OVERVIEW:
Technological advancement has revolutionised every sector on a global scale
including the shopping sector, and hence, online shopping has emerged as one of the
favourite shopping destinations for the shopper, and assisting it in the purpose is the social
media. Social media is flooded with the advertisement of shopping websites with attractive
and catchy offers. However, this online shopping trend is offering a significant challenge to
the grey marketers which is the problem statement of the proposed article. Hence, the paper
will attempt at evaluating the role of social media in online shopping and the impact they
together cite on the grey marketers such as Indian/Chinese grocers, jewellers and others. The
proposed paper will take consideration of three grey marketing option and achieve the
objectives.
Hence, the research objective of the proposed work is to evaluate “The impact that
Online Shopping website cites on the Grey Marketers through the social media.” The
research questions to be evaluated are as follows:
 Impact of Online shopping on grey marketers?
 Role of social media for the online shopping’s competitive advantage?
 What measures can grey marketers take to achieve sustainability?
METHODOLOGY:
Primary and secondary data collection are the two modes of collecting data for the
research modules. The discussed paper will adopt the primary quantitative data collection
method to pursue the objectives. In the discussed method, a questionnaire will be distributed
among the individuals who are related to online shopping, grey marketing or social media