Communication Training for Effective Dialogue in Opal-Mart

Opal-Mart uses communication training to improve and enhance the skills for effective communication. The training is designed to bring improvement in staff performance and encourage service excellence. The purpose of the training is to bridge the gap between managers and staff and enhance performance. The training philosophy of Opal-Mart is to support worker engagement and adopt an open communication model. The benefits of the proposed training include a decrease in conflicts, understanding of the holistic environment, and employee engagement.

ORGANIZATIONAL
DIALOGUE: THEORY
& PRACTICE
Opal-Mart

Communicational Training
 Communication training or communication skills
training is used by the Opal-Mart company to
improve and enhance the skills for the effective
communication.
 The two-way communication is must for the
managers and staff in a retail organization.

Continue…
 The communication training is
designed to bring the
improvement in the staff
performance of the Opal-Mart.
 The modest and clear dialogue
sessions will encourage the staff
to improve their service
excellence.

Scope of the Training
 Training would comprise the complete staff,
senior managers, and staff managers as per
Crowley & Heyer.
 The involvement of the concerned parties is
necessary to identify the problems of
employees and to take proper measures
that help the company in enhancing
performance.

Purpose of the
Communication Training
 The purpose of the communication training is to
bridge the break among the managers and the
staff of the Opal-Mart.
 A healthy communication habit and a multi-way
communication will help in enhancing
performance of staff.

Continue…
 The clear communication helps the
managers in understanding the problems so
that manger could be able to encourage the
staff to boost the excellence of
performance.

Training ‘philosophy' of
Opal-Mart Retail Company
 The focus would be on the
staffs and the managers who
that work to accomplish the
mutual strategic goals of the
company.
 The Training philosophy of
Opal-Mart retailer would be
support the worker’s
engagement which leads to
the well-being of the staffs.

Continue…
 The company would not
require any tool to adopt the
culture that emphasis on the
feedback importance in the
company.
 The managers and senior
management would adopt
the open communication
model.

Continue…
 The manager should initiative the
casual chats with the staff to fill the
gap between the employees and the
managers.
 Feedback model enhances through
Open communication.
 Introduction of suggestion boxes
and the surveys could take place.

Contents, Time Frame,
Delivery Mode
 In the retail business environment adaption
of new culture would take time.
 New culture would slowly bring positive
open communication.
 Simple techniques enhance feedback model
and communication of Opel-Mart.
 Appreciation of work done by employees
 Constructive method use would not feel
staff demotivated because of the negative
feedback.

Continue…
 The manager of the Opal-Mart would have to
initiate to encourage feedback-driven culture.
 To increase the effectiveness of the model the
company would need to adopt the strict change.
 One-on-one feedback sessions would bring the
effective change.

Benefits of proposed training
 The benefits include a decrease in conflicts,
understanding to staff about the holistic
environment and employee engagement.
 Communication training sequence would
benefit the staff members, customers, store
executives, business.
 Feedback model could be the best model for
Opal-Mart for positive improvement.

References
 Asante, M.K., 2013, The global intercultural
communication reader. Routledge.
 Crowley, D., and Heyer, P., 2015, Communication
in history: Technology, culture, society. Routledge.
 Alvesson, M. and Sveningsson, S., 2015, Changing
organizational culture: Cultural change work in
progress. Routledge.
 Thompson, J.B., 2013, Ideology and modern
culture: Critical social theory in the era of mass
communication. John Wiley & Sons.

THANK YOU