Operation Management Report

Operation Management-
Report

Table of Contents
INTRODUCTION...........................................................................................................................1
Operation Management....................................................................................................................1
Stage 1..............................................................................................................................................1
4 V's........................................................................................................................................1
Stage 2..............................................................................................................................................3
KPI’s, benchmarking, balanced score card............................................................................3
Stage 3..............................................................................................................................................4
9 point performance scale.......................................................................................................4
Stage 4..............................................................................................................................................6
Six Sigma approach, Lean production....................................................................................6
CONCLUSION ...............................................................................................................................7
RECOMMENDATIONS ................................................................................................................7
REFERENCES................................................................................................................................9
Books & Journals...................................................................................................................9

INTRODUCTION
Operation management consist of different activities which are generally associated with
the functions relation to production of goods and services. Along with this, it mainly concerned
with designing, controlling and performing business operations. This procedure is concerned
with maintaining the quality of services and products offered by company with the help of
maintaining balance among overall cost and revenue (Deihimi, Zahed and Iravani, 2016). This
report is based on Jaguar Land Rover Limited, which is a British multinational automotive
company and its headquarters are located in Whitley, UK. It has been identified that it is a
subsidiary of Tata Motors. The major activity of this company is development, designing,
manufacturing and selling of vehicles being manufactured by them. This report consists of
potential problems and key concepts, tool, techniques of productions and operation management,
comparison of various system technologies, network, various means through which quality can
be improved.
Operation Management
Operation management is considered as one of the important factor for each and every
organisation who perform their business operations in an effective manner within corporate
world. It is the process which help in monitoring, controlling as well as administrating various
functions in order to increase the quality as well as performance of the product. It has been said
that with the help of operation management, managers will be able to provide high quality goods
and services to their customers in order to retain them for a long period of time. Furthermore, it
will assist in increasing their customer base by satisfying their needs and wants. One of the most
essential requirement is to ensure that there must be enough stock available at the workplace so
that needs and wants of customers will be fulfilled in an effective manner and within given time
frame (Joo, Jung and Kim, 2015).
Stage 1
4 V's
The main characteristics of the procedure is that it transforms each and every resources
into effective outputs which is mainly categorised into four different dimensions. It has been
analysed that all operation process have some common things that they all need some inputs in
the form of raw material, capital, knowledge, time, equipments and many more and in return

transform all these into outputs. These dimensions includes volume, variation, variety and
visibility. It has been said that the process of developing and creating goods and services which
are based fundamentally which helps them in order to create values in an effective manner.
These are the dimensions in the context of Jaguar Land Rover Limited are going to be discussed
as follows: The Volume Dimension: It is the first element where main principle is to keep the
volume high and cost low of overall production process. It has been said that if goods and
services of an organisation is produced in high volume or in bulk then it will reduce the
overall cost of the production process (Kavousi‐Fard, Niknam and Baziar, 2015). Along
with this, it has also been analysed that with the help of continuous repetition of task,
efficiency of employees will be increased, this reduced the wastage or scrap and leads to
increase the overall profitability. Therefore, in respect of Jaguar Land Rover Limited, it
has been concluded that managers need to focus on the volume rather than other things as
it provides them opportunities to enhance their overall profitability. The Variety Dimensions: On the other hand, if we talked about variety dimension, it has
been said that management team of the company increase their dimension area to beat the
competitive marketplace. In context of Jaguar Land Rover Limited, it has been said that
company provide similar products and services to their customers but it includes variety
as well as flexibility which attracts large number of customers towards them. Therefore,
in order to increase profitability and to garb attention of consumers towards the
organisation so that they can enhance their market share and will be capable enough to
beat the competition. The Variation Dimensions: According to this element, it is said that management team
of a company decides to add some variations in their available products and services.
This is the method through which large number of customers which be able to attract
towards the organisations as they provide unique features. In references to Jaguar Land
Rover Limited, production department develop new and unique features in their existing
products and services so that they can beat the competition and gain various opportunities
at the marketplace (Moazeni, Defourny and Hajimiragha, 2015). This is the element
which requires innovation and creativity within their current products and services.