Operational Issues at Samsung.

OPERATIONAL ISSUES AT
SAMSUNG
OPERATIONAL ISSUES AT SAMSUNG 1 | P a g e
[COMPANY NAME] | [Company address]
STUDENT DETAILS
2020

OPERATIONAL ISSUES AT SAMSUNG 2 | P a g e
Table of Contents
1. Introduction............................................................................................................................2
2. Problem Background..............................................................................................................2
3. Problem Definition.................................................................................................................3
4. Solution Generation...............................................................................................................3
5. Solution Evaluation................................................................................................................5
6. Implementing the Plan...........................................................................................................6
7. Conclusion..............................................................................................................................8
8. References..............................................................................................................................9

OPERATIONAL ISSUES AT SAMSUNG 3 | P a g e
1. Introduction
The managerial effectiveness of the organisation is required to be maintained so that
the organisation can effectively perform within the industry. As the smartphone industry is
highly competitive and is influenced by technological changes emerging within the industry.
Therefore, the organisations are required to produce competitive products within the industry
so that it can maintain its market share within the industry. Samsung’s inefficiency to analyse
the defects within the product resulted in an explosion of its smartphones and the company
had to finally recall its smartphones from the market. The report is focused on analysing the
reason due to which Samsung faced such issues, and effectively finding the possible solution
to overcome the impact of the issues.
2. Problem Background
The recall of Samsung Note 7 smartphone was the result of a fault in the operational
level of the organisation, as they failed to analyse the product fault before its launch which
resulted in an explosion within the phones and finally the organisation had to recall its
devices from the market. due to the fault in the product design of the smartphones, the mobile
phones were overheating and resulted in the explosion of its devices. The smartphone
manufacturer launched its Note 7 which was the part of its Samsung Note Series, in August
2016, soon after the release the customers started reporting about the overheating of the
smartphone (Heathman, 2017).
Samsung recognized that the issue was due to the faulty battery designs that were
used within the smartphones, and focused upon recalling the existing devices and replacing
them with a new one which contains battery manufactured from another battery
manufacturer. But again, the product design team at Samsung failed to identify the faults