Value Chain Analysis of Telstra and Rolls Royce

Running head: OPERATIONS MANAGEMENT
Operations Management
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Operations Management1
Executive Summary
The report is based on the value chain of the companies that provide two different products.
One of the companies provides products based on goods and another company provides
products that are a service. The value chain is the pillar of a company; it helps in the increase
in productivity and the service that the company provides to the customer. The advantages
and disadvantages of the value chain have also been discussed in the report elaborately. The
customer benefit package is also a crucial part of the business that helps in the development
of the company and establishes brand loyalty. Various factors improve the working of the
company. The operation is an important part of the company and the way they deliver its
product.

Operations Management2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Conclusion................................................................................................................................10
Reference list............................................................................................................................11
Bibliography.............................................................................................................................13

Operations Management3
Introduction
The value chain is the activity of providing quality products to the customers. The value
chain harms the functioning of the company. The value chain boosts the service provided to
the customers, it enhances the relationship with the customers increasing brand loyalty. The
value chain is interrelated with the customer benefit package, wherein the involvement with
the customer increases the quality of the product or the service (Mol, 2015). Customer benefit
management is the experience or believes that the customer receives while dealing with the
company.
The companies referred for a better understanding of the report are Telstra that provides
service to the customers and Rolls Royce that provides products to the customers. Telstra is a
telecommunication company providing service to Australians from the last forty years. It was
founded in 1975. Telstra has a revenue of $26 billion with employees of 32,000. Rolls Royce
is a brand that has been providing luxurious motor cars for high-class clients. It was founded
in the year 1998. It has its headquarters in Goodwood and West Sussex, England in the
United Kingdom. It has been serving worldwide with employees of 1300. It has a revenue of
1,572.9 corers GDP (Ryu and Lee, 2017). The two companies taken have a great difference
in the services or products they provide along with the revenue. Telstra provides
telecommunication whereas Rolls Royce is a brand that has been providing luxurious cars.
Hence, the structure and the value chain varies for both companies.
Discussion
The customer benefit package is the service or the toolkit that is provided to the customers.
Various packages are available for the customers of Telstra. Telstra provides occasional
bonuses for the customers. They have designed various internet and calling plans for the
customers. They have been recently providing the Telstra Easy Control 102 Twin at $20,