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Operations Management By Thomas Cook - Assignment

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Added on  2019-10-31

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This report is on "operations management in tourism and hospitality". In this specific report, the operational management techniques that can be adopted by Thomas Cook have been discussed. The first part of the report emphasizes the importance of human resource management in order to maintain the productivity of the organization in a proper manner. The second part of the report discusses the requirement of suitable public relations management in order to ensure that the organization is able to portray a standard image and establish a better bond with the associated public. For a better understanding of the report, you can also check the tour operations Management of Thomas cook.

Operations Management By Thomas Cook - Assignment

   Added on 2019-10-31

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OPERATIONS MANAGEMENT: THOMAS COOK
Operations Management By Thomas Cook - Assignment_1
Table of Contents1. Executive Summary.....................................................................................................................32. Introduction..................................................................................................................................33. Operational Procedures................................................................................................................43.1 Human Resources......................................................................................................................43.2 Public Relations.........................................................................................................................74. Literature Review........................................................................................................................95. Conclusion.................................................................................................................................10References:....................................................................................................................................11
Operations Management By Thomas Cook - Assignment_2
1. Executive Summary In this specific report the operational management techniques that can be adopted by ThomasCook have been discussed. The first part of the report emphasises on the importance of thehuman resource management in order to maintain the productivity of the organisation in a propermanner. It is identified in this section that proper planning is required in order to extract the bestperformance of the employees. Additionally, certain considerations are also important whilehiring the prospective employees for different job roles. Furthermore, the inclusion of trainingand development can enhance the productivity of the employees as well as the organisation. Thesecond part of the report discusses the requirement of suitable public relations management inorder to ensure that the organisation is able to portray a standard image and establish a betterbond with the associated public. It is inferred from the discussion that maintenance oftransparency is the key to cement the trust of the clients. Additionally, using effectivecommunication tools and techniques and sharing a healthy bond with the media can be helpful inmaking sure that the mass is attaining relevant information regarding the organisation in thedesired way. 2. Introduction In this assignment, the importance of operations management in tourism and hospitality has beenconsidered. The company selected is Thomas Cook, which has garnered considerable reputationas a popular travel agency around the world. The aspects of human resources and public relationswill be discussed in the mentioned report to understand how the smooth functioning of theorganisation can be maintained to derive standard competitive advantage and sustainableposition in the market. The company is one of the largest travel and tourism organisationsoperating in the UK. While the Thomas Cook AG was operational for several years, the mergerwith My Travel Group plc was announced in the year 2007 (Thomas Cook, 2017). The mergedgroups own series of tour operators and airlines facilities. Being one of the most sought afternames in the service industry, there are considerable management issues that are existing. Hence,proper approaches are needed to be taken to address the same.
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3. Operational ProceduresIn order to function in a systematic manner, any organisation is required to distribute thenecessary functions in various departments. It establishes a more organised approach within theworkplace and the chances of errors are also eliminated with reduced confusions and chaos. Thesame is being considered by Thomas Cook as well. The processes followed by the differentemployees to attain the set targets of their respective departments are aligned with theorganisational objectives (Heizer, 2016). Thus, it is maintained that a proper coordination isestablished between the various departments while striving to attain a single objective. Thus, bybeing on the same board it is maintained that the company is able to operate in a systematic wayand is capable of attaining the desired outcomes from the different strategies which are beingfollowed. Out of the multiple departments of the company, the two very essential aspects for theorganisation are the human resource and public relations. It is important that these aspects are notonly able to perform in best interest of the organisation, but also able to introduce certain creditsto the organisation that will make it stand out from the rest of the competitive set. Hence, themanagers of the mentioned company are required to be efficient in selecting the most suitablemethods with appropriate research and monitoring the performance of the strategies which arebeing followed (Krajewski, Ritzman & Malhotra, 2013). Thus, with proper management of thefunctioning a consistency in the overall performance of the agency can be attained. Below is thediscussion regarding the management of the operational procedures in regards with humanresource and public relations that would be most suitable for the organisation to hold the positionthat it has gained in the hospitality industry over the years and enhance their brand valueconsiderably. 3.1 Human ResourcesIt is an undeniable fact that the human resource is one of the most valuable resources for anybusiness organisation. It is the efficiency of the employees in various departments and ob roleswhich drives any organisation of any specific sector towards its goals. When it comes to servicecentric organisation, it can be said that the essentiality of skilled se of human resources gets allthe way more important. It is on the basis of the service extended by the workforce of a specific
Operations Management By Thomas Cook - Assignment_4

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