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Management Administration of Operations : Report

   

Added on  2020-01-21

8 Pages1891 Words57 Views
MANAGEMENTADMINISTRATIONOF OPERATIONS
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................31. OPERATIONAL CHARACTERISTICS OF RAC MOTORING..............................................32 PROCESS MAP...........................................................................................................................43 RISK ANALYSIS........................................................................................................................54 RECOMMENDATION................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONAccording to (Hill and Hill, 2012), operation management is such part of managementwhere various activities of business take place such as production, designing, redesigning,distributing, etc. This report is carried out about various operations of RAC Motoring Services.RAC is a British automotive services company which involves in roadside assistance services.From this, learner will come to know about different strategies adopted by the company toovercome from various short comes of business. It will also describe about factors whichinfluence customers’ satisfaction. 1. OPERATIONAL CHARACTERISTICS OF RAC MOTORINGProducing products and delivering services is comes under operational process of anorganization. (Karlsson, 2010) defines operational functions of a business which include theprocess of facilitating outputs with proper utilization of input resources of company. Each andevery enterprise has unique operational functions which distinguish it from the other firms. ForRAC Motoring Services, staff, machines, materials, etc. plays role of inputs to earning profits.There are some operational functions of this organization. Firstly, management at RAC requiresidentifying needs and wants of customers. Another function is production which includesphysical manufacturing, assembling it, administration of orders, delivering, etc. Next comesabout development or innovation of new process and products. Then is follows properadvertising campaign to promote its products and services. Operational strategy is a plan of implementing actions by a entity to achieve its desiregoals and objectives. It is an essential element for a business unit which describes that how acorporation uses its resources in production of goods and services. It is used by RAC whichincludes four main dimensions such as quality, speed, flexibility and cost. By offering productsof better quality, it attracts customers towards its services. Another main focus of thiscorporation is to facilitate quick and fast service. A manufacturing unit should have an ability toincrease or decrease the production according to demand of it. Multi skilled staff of the companyhelps it to meet this flexibility. It also meets customers’ wants related to pricing policy of itsgoods and services. To compete with its rivals RAC set a strategy to offer products or services atlowest possible price.
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