Organizational Behaviour | Assignment-2

Running head: ORGANISATIONAL BEHAVIOUR 1
ORGANISATIONAL BEHAVIOUR
(Research paper on Starbucks)
Name of the Student
Name of the University
Student’s ID:
Module code:

ORGANISATIONAL BEHAVIOUR 2
Abstract
The research paper focused on the organisational behaviour of the Starbucks which
had explained the company's leadership, communication networks, decision making,
negotiations process, organisational change, power, politics, organisational culture and
innovation, goals and structure, strategy, technology, and organisational design. The study
had identified the discrimination against the minorities as one of the enormous challenges in
the company and to solve it, Three-phase model of planned change had been used. Changes
had been done in the team due to the culture of the Starbucks which mainly includes a
combination of the inclusion and diversity of the organisational values in it. In order to
analyse the environment of the company, a small discussion on the structure of the company
had been done. In addition, a vital aspect of the company had been focused that had played a
significant growth in its business sectors.

ORGANISATIONAL BEHAVIOUR 3
Table of Contents
1. Introduction............................................................................................................................4
2. Brief overview........................................................................................................................4
3. Discussion..............................................................................................................................5
3.1 Team building...................................................................................................................5
3.1.1 Approach to accomplish team-building and drive innovation...................................5
3.1.2 Training programmes for teams.................................................................................6
3.1.3 Decision making........................................................................................................6
3.2 Change Management and Innovation Culture..................................................................7
3.2.1 Changes required in the company..............................................................................7
3.2.2 Three-phase model of planned change......................................................................7
3.2.3 Viability to achieve the planned change in the company..........................................8
3.2.4 Sources of resistance and ways to mitigate them......................................................9
3.2.5 Company’s culture, shared values, and common cultural assumptions....................9
3.2.6 Company's process of innovation............................................................................10
3.2.7 Leadership in the company to infuse innovation.....................................................10
3.3 Organisational structure..................................................................................................10
3.3.1 Company's mission statement, code of ethics, and organisational chart.................10
3.3.2 Strategic objectives..................................................................................................11
3.3.3 Advantages of the organisation's form.....................................................................11
3.3.4 Structure defining the company’s strategy..............................................................12
3.3.5 Structure type...........................................................................................................12
4. Vital aspects of Starbucks....................................................................................................12
5. Conclusion............................................................................................................................14
References................................................................................................................................15

ORGANISATIONAL BEHAVIOUR 4
1. Introduction
Starbucks is one of the reputed companies in the world that offers high-quality coffee
to its consumers. The company offers a better selection of teas and some other variants that
suits the interests of the customers. It was founded in the year 1971, which had now expanded
into 30000 retail stores over 80 markets globally (Starbucks, 2019). The primary mission of
the company is to nurture the spirit of humans into one cup for one person. As a result, the
coffee that is offered to the people possesses higher quality. The company is not only a
profitable but rather a responsible one where it lays equal emphasis on its relationship with
the consumers. It is a considerable company which had been satisfying the needs of its
customers through its employee strength of 300000.
Figure 1: Starbucks company logo
(Source: Starbucks, 2019)
2. Brief overview
The paper would involve an introduction to the company where several aspects of it would be
discussed. Some of them are the company's leadership, communication networks, decision