Organizational Communication Theories, Barriers, and Strategies for Bri Tech

This report discusses organizational communication theories, including Shannon and Weaver and Laswell models, and evaluates barriers to communication that made employees unwilling to return to the office, such as physical, emotional, technological, cultural, and linguistic barriers. It outlines strategies for Bri Tech to overcome these barriers, including campaigns, flexible work schedules, and communication channels.

Individual report

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Discussing some theories of organizational communication.......................................................3
Evaluating barriers of communication that made employees unwilling to return to office.........4
Outline Bri tech strategies in overcoming barriers of communication........................................5
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
Organisation communication is the act where information is transferred from one
individual to another through any channel or medium. Further, the present report will discuss
some general organizational theories of communication that is applied in many of the firms.
Furthermore, the study will also identify various barriers of communication that impacts the
delivery of information in right manner. Lastly, the report will mention certain business
strategies that might be applied by quoted firm to overcome all the barriers of communications
that were mentioned earlier so that smooth and effective operations the future might be
undertaken.
MAIN BODY.
Discussing some theories of organizational communication
Shannon and weaver model of communication:
This is the model that is designed so that effective communication might be developed
between sender and receiver. Also, this model finds factors that affects communication process
such as noise. Moreover, this model is based on various concepts such as sender, encoder,
channels, decoder and receiver. Thus, all these factors together make the communication process
effective for delivering any kind of message (Shannon Weaver Model Of Communication – 7
Key Concepts, 2022). Moreover, it is best known for explaining the ability of messages that
might be misinterpreted before sending or receiving any kind of message. Also, first information
is passed from sender that it is later encoded where idea is converted into signals so that better
understanding might be developed by the receiver in the end. Further, the information is travelled
from any medium such as telephones, emails, messages and much more.
However, before the message is finally delivered to receiver there are chances that
message is not delivered properly due to any of internal or external circumstances called as
noise. Furthermore, once the message send by the sender is decoded and reached to the receiver
than in the end of this model feedback is given to close the communication. Thus, this model
explains how the information is delivered along with the barriers that affects the communication.
Moreover, this model breaks down the communication into understandable parts but it fails to
address in situations when there is situation of addressing one to many communications.
Lasswell model of communication:

This model states about the complete process of communication and its major function to
the society. Also, this model analysed that there is three function related to communication such
as surveillance of the environment that gives the consuming media insights about what is
happening around them, correlation of components of society that explains the media
interpretation and explanation of the specific news or events and lastly cultural transmission
between generation that conveys about social idea and cultural heritage to media consumers.
Thus, it suggests about flow of message in any multicultural society with large number of
audiences (Gherardi, 2019). Moreover, this model is similar to the Aristotle communication
model and this model is answers some form of questions such as who, says what's, in which
channel, to whom and with what effect. Hence, advantages of such model is that there is
simplicity and versatility in this. However major disadvantage is of noise and feedback that
hinders the overall communication process.
Moreover, there are other models of communication such as SMCR, Aristotle and much
more based on which the organizations understand any particular conditions .
Evaluating barriers of communication that made employees unwilling to return to office.
Physical barriers: Most of the people were least interested to return to their respective
offices because the pandemic was growing on large scale and it was risky for employees to travel
from home to offices by taking any form public transport. Also, people were not interested in
taking any kind of risk while going to places that are heavily crowded with people to avoid
spread of the virus (Cockburn-Wootten, 2021). Also, there was fear among people to work in
closed spaces where chances of spread of virus was more.
Emotional barrier : During times of pandemic employees were provided work form
home opportunities and due to this individual was able to schedule and manage various activities
according to its needs. Thus, it sort of provided comfort and people feel free while carrying out
tasks from home that would otherwise not possible when they have to return to offices as daily
tasks need to be carried out on specific times (Wong, Ou and Wilson, 2021). Hence, this was
major factor for employees to not to return to offices after COVID -19 as work from home had
saved more costs, maintenance, parking and other expense that have to be paid while working
and going in the organization on daily basis. Also, employees feel safe while not going out to
avoid any kind of bad circumstances.

Technological barriers: With upcoming of several new technologies ta the w workplace
and even at homes many employees feel comfort in carrying out the tasks from their respective
places instead of offices. Moreover, with the help of technology individuals were able to develop
good interactive sessions with the seniors through use of various online apps that does not allow
them need of going to the offices during the time of pandemic (Riforgiate, Gattoni and Kirby,
2019). Also, most of the people were less tech efficient and in order to avoid the use of
technologies ta the workplaces employees feel comfortable while working from their homes so
that fewer efforts need to be put in to carry out the certain tasks on the time. Thus, this type of
barrier was another reason due to which large number of employees opted for work from home
even after certain workplaces were reopened for the work.
Cultural barriers: In most of the organizations there is diversity in the workforce that
means employees need to understand and communicate among large group of people that are
different from cultural backgrounds (Aryani and Widodo, 2020). Hence, for those employees
that resist in talking and explaining certain aspects of the work with diverse groups try to avoid
such situations opted for work form home policy so that fewer interactions might be made on
daily basis.
Linguistic barriers: In most of the situations employees feel some kind of
misconceptions or difficulties in understanding the sender messages due to their differences in
languages. Hence, employees resist in going to offices so that fewer interactions might be
established .
Outline Bri tech strategies in overcoming barriers of communication
Campaigns and use of media: Bri tech might educate the employees about the current
status and effect of pandemic on overall and office workplace so that employees are aware about
the conditions and are ready to visit offices while feeling safe (Adeseye and Ariremako, 2019).
Moreover, introducing certain safety measures such as use of mask, sanitizing workplace and
temperature checking measures at the office would provide more safety and assurance to the
workers thus helping in overcoming physical barriers at quoted firm workplace.
Flexible work schedules: For overcoming emotional barrier at the workplace Bri tech
might adopt this strategy so that people are able to manage their household work and are also
able to maintain same productivity at the workplace by scheduling their activities under flexible
work policy. Also, this would avoid gathering of more people at Bri Tech workplace at the same

time especially during and after the pandemic. Moreover, quoted firm would be able to retain
talented people in the organization for longer time period as individual would not leave due to
lack of flexible work opportunities at the workplace.
Avoid information overload: Most of technological barriers are because of the reason
that employees are not aware of use of the latest technologies. Hence, Bri tech need to adopt the
strategy where proper training programmes would be organized on timely manner so that
information regarding the use of the latest technology might be given one by one without
creating any kind of confusion and stress among the employees at the workplace after the
pandemic so that proper interest and motivation among employees might be maintained.
Communication channels: Bri tech employees are diverse in the culture and hence this
strategy is best for the quoted firm as it would allow employees to have better clarity in the
overall organizational goals and objectives (Herhausen, Henkel and Kipfelsberger, 2020). Also,
through these communications channels employees would be able to develop daily
communication at the workplace so that better employee relationships are developed to achieve
certain targets in teams.
Developing common language: Under this strategy quoted firm would specify all
employees about use of one common language at the workplace so that all individuals able to
communicate in most efficient manner without many problems. Also, this strategy would allow
all employees to understand what the other persons want to convey thus avoiding any kind of
misinterpretation or conflicts especially in times of pandemic.
CONCLUSION
From the above report it might be concluded that organizational communication is very
important to achieve certain goals within specified time period. Also, the report had discussed
few organizational theories such as Shannon and weaver and Laswell theory of communication
that helps in understanding how information is transmitted from sender to reviver. Moreover, the
study had analysed certain barriers of communication like cultural, emotional, technological and
much more that does not allow employees to return to respective workplace. Lastly, in this study
list of strategies based on specified barriers had also been presented for Bri tech to achieve
success in the future.

REFERENCES
Books and journals
Adeseye, B. O. and Ariremako, I. A., 2019. A congenial communication climate: the catalyst and
panacea for effective organizational communication. EJOTMAS: Ekpoma Journal of Theatre
and Media Arts. 7(1-2), pp.386-402.
Aryani, R. and Widodo, W., 2020. The Determinant of Organizational Culture and Its Impact on
Organization: A Conceptual Framework. International Journal of Higher Education. 9(3).
pp.64-70.
Cockburn-Wootten, C., 2021. Special Issue editorial: Hospitality insights through the lens of
organizational communication. Hospitality & Society. 11(1). pp.3-7.
Gherardi, S., 2019. Organizational communication in practice: Does it really
work?. Management Communication Quarterly. 33(1). pp.112-116.
Herhausen, D., Henkel, S. and Kipfelsberger, P., 2020. One size does not fit all: How construal
fit determines the effectiveness of organizational brand communication. BRQ Business
Research Quarterly. 23(4). pp.305-318.
Riforgiate, S. E., Gattoni, A. and Kirby, E. L., 2019. Organizing the organizational
communication course: Content and pedagogical recommendations. Journal of
Communication Pedagogy. 2. pp.7-11.
Wong, I. A., Ou, J. and Wilson, A., 2021. Evolution of hoteliers’ organizational crisis
communication in the time of mega disruption. Tourism Management. 84. p.104257.
Online
Shannon Weaver Model Of Communication – 7 Key Concepts. 2022. [Online]. Available
through:<https://helpfulprofessor.com/shannon-weaver-model/>.