Organizational Creativity and Innovation

This report analyzes the innovative procedures conducted in organizations, with a focus on Apple Inc. It covers the processes of creativity, innovation, and entrepreneurship, the innovation approach used by Apple to identify customer needs, the role of employees in coming up with competitive products, the culture of Apple, and the impact brought by Steve Jobs in Apple Inc.

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Organizational Creativity and Innovation
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Table of Contents
Introduction................................................................................................................................2
Working of Innovation and Strategy Together at Apple............................................................2
Processes of Creativity, Innovation and Entrepreneurship....................................................2
Innovation Approach Used by Apple to Identify the Needs of Customers................................3
Role of Employees in Apple in Coming Up with Competitive Products..................................3
Culture of Apple.....................................................................................................................4
Impact Brought by Steve Jobs in Apple Inc...............................................................................5
Steve Job’s View on Innovation and Process............................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

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Introduction
The report helps in analysing the understanding of the innovative procedures which
are conducted in the organizations in an effective manner. Proper analysis of the
methodology along with the process is essential to be identified as to develop an accurate
understanding of the role of the customers in development of innovative solutions based on
the market in an effective manner. The development of the innovative solutions helps the
customers in managing the development of innovation in an effective manner.
Working of Innovation and Strategy Together at Apple
The success of Apple is recognized in all over the world and the experts claims that it
is one of the most innovative organizations in the present scenario. Apple Company is mainly
popular for the different iPhone, iPad, iTunes along with different others (Banks et al. 2016).
A successful organization will not use the innovative strategy along with secret recipe to
triumph. Furthermore, this is essential in nature to include the following aspects such as:
 Business Model
 Process
 Products
 Leadership
 Customer Experience
Processes of Creativity, Innovation and Entrepreneurship
Additionally, it has been seen that accurate strategy is essential which is about
creativity and innovation (Thomke and Feinberg 2012). With the help of Steve Jobs, Apple
was able to achieve the peak of success, however it can be analysed that the competition is
becoming tougher and breakthrough innovation is required to convert the same into the sales
as well. Furthermore, in the present scenario, Apple mainly focuses on the innovation

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strategy in various aspects and not only limited to the products. Apart from innovation, Apple
provides more importance to opportunity which will improve the entire productivity of the
organization by implementing the respective strategy in an innovative manner.
Innovation Approach Used by Apple to Identify the Needs of Customers
Apple tries to implement different innovative procedures in order to improve the
overall productivity of the organization in an effective manner. The consumer behaviour
marketing is essential for Apple to provide distinct competitive advantage to Apple in an
appropriate manner. In order to analyse the needs of the different customers, Apple Inc has
introduced the business model which will help in managing their creativity in an effective
manner. The innovation approaches which are used by Apple includes:
 Apple have implemented the feedback system for the customers as this helps the
customers in sharing their experience regarding the after sales service
 The in-store experiences provided by Apple to the customers by making the
customers analyse the working of the product without creating complexity
 Apple stays ahead of the competitors at least two years before them wherein it has
been seen that Apple tries to be ahead of the different competitors by preparing and
producing the products and this will be a threat for the company as well.
These are the different kinds of innovative approaches applied by Apple in order to
stay ahead of the different competitors in the market. This has been seen that Apple tries to
design and produce their products before two years which is ahead of the competitors and this
is a big threat for the other competitors in the market as well.
Role of Employees in Apple in Coming Up with Competitive Products
The employees play a major role in Apple by applying different innovative
technologies and coming up with competitive products in the market as well. The

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organizational culture of Apple is innovative and supportive in leadership of the firm as this
will improve the business in an appropriate manner. The main role of the employees of Apple
includes the following:
 There is diversity among the employees working with Apple and this helps the
company in managing the different kinds of designs or the products characteristic
which will help in managing the innovation in an effective manner
 The skills of the different employees working with Apple helps the company in
gaining competitive advantage and this helps the employees to showcase the different
capabilities in an effective manner (Busenitz et al. 2014)
 Furthermore, the employees try to accurately analyse the different methods used by
the other companies as this helps them in managing and analysing the objectives
which is required to be achieved in an appropriate manner
Culture of Apple
The culture of Apple Inc Company is not at all supportive in nature and the company
discourages the employees in performing the different activities in an effective manner. It has
been noticed that the employees are being checked while leaving the store, the employees do
not have the liberty to share the news of the new devices with the outside public or even with
the family members. Furthermore, this has been seen and analysed that Apple Inc interferes
into the personal life of the employees which is mot up to the standard (Day et al. 2014).
It has been seen and noticed that Apple Inc Company higher officials do not provide
any personal space to the employees who are working in the organization and this has
affected the morale of the employees in a negative manner (Ferreira,Reis and Miranda 2015).
Furthermore, this has been analysed that the culture of Apple Inc Company is not up to the
standard and this affects the entire brand image of the company as the employees feel mental

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pressure and they are not being able to perform in an appropriate manner to gain more
competitive advantage.
Impact Brought by Steve Jobs in Apple Inc
Steve Jobs has helped Apple Inc Company in managing the innovation in an effective
manner. The products of Apple have influenced the work performed by him and this has
positively affected the lives of many individuals as well (Fayolleand Wright 2014). Steve
Jobs created a positive impact on Apple wherein it has been seen and noticed that he wanted
the followers to be adoptable to the changes which are made by him and the vision of
achieving the success in the future is the best thing which was offered by Steve Jobs in the
organization. Steve Jobs is one of the most influential leaders wherein this has helped Apple
in managing the innovative procedures effectively (Chang and Wyszomirski 2015).
Steve Job’s View on Innovation and Process
The view of Steve Job’s on process and innovation is such that as an entrepreneur,
Steve Jobs tried to implement the different technological advancements before two months of
the other competitors in the entire market. Steve Jobs has commented that creativity is all
about connecting different things which has helped him in being a successful entrepreneur in
the present scenario (Northouse 2018).
Steve Jobs has commented that “Say No to 1000 Things” and this is the time when
Steve Jobs returned to Apple and designed different products which had proper and accurate
design which will help in managing the different processes in an effective manner.
Furthermore, Steve Jobs tried to be more adoptable to the different situations and this has
been advantageous in nature in different situations as well in the market (Latham2014). There
has been sense of urgency in the work which has been performed by him and this has been
effective in nature in managing the activities effectively as well (McCleskey 2014). The other

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principle is put dent in universe wherein Steve Jobs was bold in selecting different
alternatives which has helped Apple in being more successful in comparison to the other
competitors in the market that includes Samsung.
Conclusion
Therefore, it can be concluded that organizational creativity and innovation has been
analysed in terms of the Apple Inc Company. The different processes, innovation and
systems has been used which has helped in managing the different innovations in an effective
manner.

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References
Banks, G.C., McCauley, K.D., Gardner, W.L. and Guler, C.E., 2016. A meta-analytic review
of authentic and transformational leadership: A test for redundancy. The Leadership
Quarterly, 27(4), pp.634-652.
Busenitz, L.W., Plummer, L.A., Klotz, A.C., Shahzad, A. and Rhoads, K., 2014.
Entrepreneurship research (1985–2009) and the emergence of opportunities.
Chang, W.J. and Wyszomirski, M., 2015. What is arts entrepreneurship? Tracking the
development of its definition in scholarly journals. Artivate: a journal of entrepreneurship in
the arts, 4(2), pp.11-31.
D’Innocenzo, L., Mathieu, J.E. and Kukenberger, M.R., 2016. A meta-analysis of different
forms of shared leadership–team performance relations. Journal of Management, 42(7),
pp.1964-1991.
Day, D.V., Fleenor, J.W., Atwater, L.E., Sturm, R.E. and McKee, R.A., 2014. Advances in
leader and leadership development: A review of 25 years of research and theory. The
Leadership Quarterly, 25(1), pp.63-82.
Thomke, S.H. and Feinberg, B., 2012. Design thinking and innovation at Apple. President
and Fellows of Harvard College.
Fayolle, A. and Wright, M. eds., 2014. How to get published in the best entrepreneurship
journals: A guide to steer your academic career. Edward Elgar Publishing.
Ferreira, M.P., Reis, N.R. and Miranda, R., 2015. Thirty years of entrepreneurship research
published in top journals: analysis of citations, co-citations and themes. Journal of Global
Entrepreneurship Research, 5(1), p.17.

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Latham, J.R., 2014. Leadership for quality and innovation: Challenges, theories, and a
framework for future research. Quality Management Journal, 21(1), pp.11-15.
McCleskey, J.A., 2014. Situational, transformational, and transactional leadership and
leadership development. Journal of Business Studies Quarterly, 5(4), p.117.
Northouse, P.G., 2018. Leadership: Theory and practice. Sage publications.