Marketing In Travel and Tourism

Marketing In Travel and Tourism

Introduction
Travel company have to use the different promotional
methods which helps in influencing the decision of the
person. Organisations which are related to travel and
tourism sector have to understand the demand and
needs of the consumers so that they can provide
appropriate services.

3.1 Elements of marketing mix
Marketing mix is the combination of the factors which can be
controlled by the company to influence the consumers to
purchase the product.
Product- A product can be either tangible or intangible service
which fulfils a needs and wants of the consumers.
Price- It is the important component of the marketing mix. It
helps in determining the firms profit and survival.
Place- Placement as well as distribution is the important part
of the marketing and product mix.
Promotion- It helps in improving the sales as well as brand
recognition. Promotion which includes the various elements
are sales organisation, public relations, advertising and the
sales promotion.

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 Product – Thomas Cook have to provide the best holidays
to their consumers which helps the Thomas Cook in
attaining targets.
 Price – Thomas Cook have to provide the services at a
reasonable price so that every consumer can afford those
services.
 Place – The employees of Thomas Cook have to choose
best tourist destination so that every person can enjoy.
 Promotion – Thomas Cook have to do promotion of
different tourist destination by using social media or
provide advertisement in newspaper or magazines.