P3.3 Evaluating the suitability of different methods of distribution
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Tour Operations management P3.1. Presenting a planning decision taken for design brochures Brochures are the simplest way which helps to attract a wide number of customers. As Trail finder is conducting an education tour, of 42 persons so it is necessary to use different promotional techniques in order to let people know about their tour. So the company chooses to use brochures and there are some planning decisions that helps to create brochure which are mentioned below: For planning, brochures must include different types of pictures or scenic spots of Belgium, Brussels which helps to attract wide number of people (Xiang, Magnini and Fesenmaier, 2015).This is a best way to lend the right deals and it must include great shots of popular tourist attractions and after this, there should be proper description of those beautiful areas which also indicate a list of reasons why students should visit the places Another step comes while planning a design for brochure is related to colours. In a brochure, where the tour is operated,thoseplacesmustbehighlightedbyusingproper background colours and it must look beautiful and attractive. While using black colour will look unattractive or unnatural as compared to other colours.In order to engage reader while reading a brochure, Trail finder can use different words in the description such as explore, taste, witness and so on. The description about a tour must be in right side of brochures because it will look good as well as attractive. The font size should not be as large which looks unattractive. As it depends on a size of brochures, which font size should be used (Boniface, Cooper and Cooper, 2016).A company can also add other necessary details in order to let tourist or visitors know why they must read brochures because it will help them to get know about the destinations where they are visiting. Other information must be included while designing brochures such as name of hotel, activities which should be add on brochuresatthetimeoforganizingtour,transportationfacility, provide local guide as extra facility etc. The brochures must include all necessary details related to the attraction point or number of days on which the tour is going to be held. A company also uses different reward practices at the time of activities done on a destination in order to attract wide number of people. As a company is conducting an educationtourso,itisnecessarythatitmustincludesome adventurous plans or activities to enhance the knowledge of each and every students(Martín, Mendoza and Román, 2017). By using this planning, a well-designed brochure can be developed and of course, this strategy will be effective because it will contain all necessary information with relevant materials and as per the convenience of a student. P3.3 Evaluating the suitability of different methods of distribution Distribution of channel is a link between a producer and a consumer. Basically there are many channels of distribution such as direct mail, internet, telemarketing, call centre etc. The use of multiple distribution of channel is common in most travel company and that is why they plays an effective role in hospitality sector because they provide the latest information to the consumer while on the other side these channels help to provide information related to customers need to a tour operator (Methods of distribution of channels,2018). Some Methods of distributing products or services in the context of Trail finder are mentioned below: Direct selling:Many tour operators uses direct selling as a channel of distribution because it will help organization to know about a market research and aid to keep all revenues under control of compan. However, it has been evaluated that it takes a lot of time as compared to other methods. Online:It is another method of distribution of channel which replaces all traditional methods. The online selling feature generally, removes all intermediaries and reach large group of people. This method of selling is generally used by big tour operators who organizes tours for rich persons. By using social sites, network and online campaigns help to spread broad messages which aid to achieve good sales volume. It is a best method that helps to keep customers engaged while reading the offers which are provided by tour operators Mail Order:It is low cost distribution channel which is convenient for customers. But this method is only used when a tour operator wants to invite special people in a tour. However, it is also evaluated that mail order does not help to attract wide number of customers and mailing list is prepared to target particular demographic group of people who are interested in order to go on a particular tour. Internet:It is another most important and frequent channel of distribution which helps to reach large number of people. By making websites that includes photographs, information related to products, prices that are charged at a time of tour and a detail plan related to particular spot . Using this method will help customers to pay instantly by using online service or through debit or credit cards. .2 Assessing a suitability of alternatives to traditional brochures Since, Brochures are the best marketing mix elements that helps to promote any events. In the context of Trail finder, a company also chooses brochures as a promotional technique. But now a days it is not considered as one of the best traditional methods because to get news from social sites have become more digitalized, that is why they do not prefer such techniques. There are various suitability methods available in place of traditional brochures some of them are as follows: Social sites:It is one of the most important promotional method which helps to attract wide number of customers. It is also considered as most suitable technique to raise awareness regarding the products or services which are offered to customers. Social sites generally include Facebook, Twitter and so on. These are regular sites where public relations are established and they help to share a new offer or services very frequently. More than half of population uses social sites that is why it is considered as one of the best and suitable option which replaces traditional brochures (Tan and et.al., 2017). Flyer/ poster:Flyer is considered as another alternative of traditional brochure and it is quite cheapest as compared to other marketing tool. Flyer helps to provide a short message and it is only highlighted to some basic points only. While on the other side, posters are mostly used in supermarkets or public spaces in the form of announcements or advertisement. This promotional tool helps in providing bulk amount of information which mainly targets campaign which is going to be held in future. Flyers as well as posters are used to give some specific information regarding a tour which is organized by a tour operator. Advertisement:Advertising is one the most common promotional technique used in tour and travel agency. It is another traditional as well as modern form of marketing mix tool. Advertising generally comprises a long content and even it can be used in public places in order to attract wide number of customers(Khan and et.al., 2017). Advertising are helpful to provide information to bulk number of customers. They are also considered as one of the cheapest promotional activity among all and it also saves time that is why big tour operators generally uses this form of promotional tool in order to promote their tour in market. E- Brochures:This is most common form of promotional tool which is generally used by travel agency in order to save cost as well as efforts(Schegg and Stangl, 2017). The main objective of e- brochures is to provide a digital format information that has to be provided by tour operators to their customers. It is quite similar to brochures but they are quite cheaper as compared to them. The biggest advantage of using e- brochures is that it requires less space as compared to others and it can be kept with themselves while travelling. Thus, tour operators in travel agency finds this way most suitable than others.
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