( P34 ) Contemporary Issues in Travel and Tourism

Travel and Tourism Management

Contemporary Issues in Travel and
Tourism

TASK 2

Introduction
Travel and tourism sector in fastest growing industry in the world which
requires that companies can make their holiday package according to
customer needs and new and future trends. There are various changes
in the tour and travel trends in last few years and its affecting the tour
operators approaches and methods dealing with their potential
customers. As a manager of Thomas Cook it is essential that they design
attractive and innovative products which can help to increase the sales of
the company.

Current trends influencing change in the UK
travel and tourism:
Thomas Cook is make their product according to their customer expectation
which can increase the customer satisfaction and increase customer loyalty.
There are few trends as given below:
Adventure tourism
Ecotourism
Sports tourism:

Analysis of a current trend using appropriate
techniques and resources
There are various tools and methods which can be used by the company
to collecting relevant information from the market.
● Feedback analysis
● Market survey
● Government data

There are following top 10 countries for
Adventure tourism
Rank Developed countries Developing countries
1 Iceland Czech Republic
2 Germany Israel
3 New Zealand Estonia
4 Norway Chile
5 Switzerland Slovak Republic
6 Canada Slovenia
7 Australia Bulgaria
8 Finland Poland
9 Austria Korea, Rep.
10 Denmark Romania

REFERENCES
Pritchard, A., Morgan, N. and Ateljevic, I., 2011. Hopeful tourism: A new
transformative perspective. Annals of Tourism Research, 38(3), pp.941-963.
Crooks, V.A and et.al, 2011. Promoting medical tourism to India: Messages,
images, and the marketing of international patient travel. Social Science &
Medicine, 72(5), pp.726-732.
Kang, E.J and et.al, 2012. Benefits of visiting a ‘dark tourism’site: The case of the
Jeju April 3rd Peace Park, Korea. Tourism Management, 33(2), pp.257-265.
Dickinson, J.E and et.al, 2014. Tourism and the smartphone app: Capabilities,
emerging practice and scope in the travel domain. Current Issues in Tourism,
17(1), pp.84-101.