This presentation explains the primary techniques of below the line promotion, such as direct mail and door-to-door marketing. It also evaluates other techniques like personal selling and the use of coupons. References are provided at the end.

Learn about the primary techniques of below the line promotion and evaluate other techniques used in this type of marketing.

Techniques of Below Line Promotion

Explaining Techniques of Below Line Promotion

This presentation explains the primary techniques of below line promotion, such as direct mail and door-to-door marketing. It also evaluates other techniques like personal selling and the use of coupons in below the line promotion.

Explaining the primary techniques of below line promotion

Presentation

This presentation discusses the below the line marketing techniques such as direct mail, door to door, and exterior, along with loyalty programs, promotional pricing, and trial use or free samples. It also talks about M marketing and its impact on below the line techniques. The promotional plan development process is explained, along with the SMART strategy and objectives, budget, and integration of promotional activities into the strategy. The techniques to measure the campaign effectiveness are also discussed.

Below the Line Marketing Techniques and Promotional Plan

PowerPoint Presentation

Advertising and Promotion in Business

This presentation discusses the below the line marketing techniques that can be used to develop brand image and ensure strong brand recognition in the market. It also talks about M Marketing and how it can be used to boost sales and improve revenue. The presentation further explains the steps involved in developing an effective promotional plan and how to integrate promotional activities into a SMART strategy. It also covers the objectives, budget, and techniques to measure the campaign effectiveness.

Below the Line Marketing Techniques and Promotional Plan for Westfield Complex

This presentation discusses the primary techniques for below-the-line promotion and integrated use in promotional strategy for Westfield Stratford City, the largest urban shopping centre in the European Union. It covers loyalty programs, coupons, rebates, sponsorship, and free sampling, as well as the use of app-based marketing and SMS/MMS methods. The presentation also includes a discussion of how to develop a promotional plan for a business and integrate promotional techniques into a promotional strategy with SMART objectives.

Explaining Techniques of Below Line Promotion

End of preview

Explaining the primary techniques of below line promotion

Below the Line Marketing Techniques and Promotional Plan

Advertising and Promotion in Business

Below the Line Marketing Techniques and Promotional Plan for Westfield Complex

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategy

Advertising and promotion in Business

Explaining Techniques of Below Line Promotion

End of preview

Explaining the primary techniques of below line promotionlg...

Below the Line Marketing Techniques and Promotional Planlg...

Advertising and Promotion in Businesslg...

Below the Line Marketing Techniques and Promotional Plan for Westfield Complexlg...

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategylg...

Advertising and promotion in Businesslg...

Explaining the primary techniques of below line promotion

Below the Line Marketing Techniques and Promotional Plan

Advertising and Promotion in Business

Below the Line Marketing Techniques and Promotional Plan for Westfield Complex

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategy

Advertising and promotion in Business