Building Quality Organisation: Strategic Business Plan

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Building Quality Organisation
Strategic Business Plan

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Table of Contents
1. Introduction........................................................................................................................2
1.1 Apple Inc...........................................................................................................................2
1.2 Vision................................................................................................................................3
1.3 Mission Statement...........................................................................................................3
1.3 Goals.................................................................................................................................4
2. Competitor Analysis............................................................................................................4
2.1 SWOT................................................................................................................................4
2.1 Analysis.............................................................................................................................4
3. Development of Strategic Plan...........................................................................................5
3.1 Strategic priorities............................................................................................................5
3.2 Action Plan.......................................................................................................................5
4. Advantages and Disadvantages of the Strategic Plan........................................................6
5. Role of Organisational Structure to support the strategic plan.........................................8
6. Organisation of the 21st century.........................................................................................9
7. Conclusion.........................................................................................................................11
8. References........................................................................................................................12

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1. Introduction
The objective of this report is to create the competitive organisation of the 21st century by
developing a strategic plan that aligns with the corporate goals, mission and vision of the
organisation. In this report, Apple Incorporation is selected as the company for which the
strategic plan will be developed after conducting its competitor analysis. The advantages
and disadvantages of the plan will be evaluated in this report along with an analysis of how
the organisation structure of the company supports the chosen strategy. Lastly, a discussion
will be made on what defined the organisation of the 21st century in engineering.
1.1 Apple Inc.
Apple is a leading technology company that has established its operations across the globe;
the company operates in consumer electronics, computer hardware engineering, software
engineering and digital distribution industry (Apple 2019). The company has created a
positive brand reputation in the market due to its effective engineered products and
services that are loved by customers on a global stage. The company is one of the most
innovate engineering organisations as it finds solutions to major engineering problems while
developing them and it overcomes those challenges through its talented workforce. The
company has hired over 132,000 which include hardware engineers, software engineers,
developers, management staff and other employees that handle the operations of
manufacturing of devices and the company spends around $14.2 billion on research and
development (R&D) to offer innovative products to its customers (Rossignol 2018).
Recently, the company achieved a major milestone of reaching the market valuation of $1
trillion, and Apple is the first ever technology company that has achieved this title (Davis,
2018). The recently launched products of the company are considered as some of the most
innovative engineered products, for example, Apple Watch allows its customers to take
Electrocardiogram (ECG) directly from the watch which expanded the ability of healthcare
sector to better understand the problems of heart patients (Cipriani 2018). Another example
is Apple MacBook 12 logical board in which the engineering team of Apple was able to
include all the hardware components to run the machine while keeping its size only twice
the size of iPhone 6 (Hein 2015).

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1.2 Vision
Figure 1: Vision Statement of Apple
(Source: Serna, 2016)
The vision of Apple is to commit toward bringing the best personal computing experience
for its customers which include creative professionals, students and educators across the
globe which it achieves through its innovate software, hardware and internet offerings
(Serna 2016).
1.3 Mission Statement
Figure 2: Mission Statement of Apple
(Source: Serna, 2016)
The mission of Apple is to design Macs for its customers that provide that best personal
computing experience to its customers through services such as iWork, iLife, OS X and
professional software. The company is also focused on leading the digital music revolution
through products and services such as iPod and iTunes (Serna 2016). The company has also
reinvented the mobile phone by launching the iPhone and App Store that assisted the
company in defining the future of computing devices and mobile media.