PDF Marketing Essentials McDonald's
Added on 2020-10-04
16 Pages6071 Words242 Views
Marketing Essentials
Table of ContentsINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................3P1 Key roles and responsibilities of the marketing function...........................................................3P2 How roles and responsibilities of marketing relate to the wider organisational context............6M1 Analyse the roles and responsibilities of marketing .................................................................7M2 Analyse the significance of interrelationships between marketing and other functional units 8TASK 2.................................................................................................................................................8P3 Different ways in which organisations apply the marketing mix to the marketing planning process to achieve business objectives............................................................................................8M3 Evaluate different tactics of organisation in achieving goals and objectives .........................11TASK 3...............................................................................................................................................11P4 Marketing plan for McDonald's................................................................................................11M4 A detailed, coherent evidence based marketing plan of an organisation ................................14CONCLUSION..................................................................................................................................15REFERENCES...................................................................................................................................16
INTRODUCTIONMarketing is a process and operation, which is performed by organisations, so that they canproduce and sell their products in effective manner. Also, it help them in making strategies whichwill help them in performing different operations in proper manner, and also help them in servingample number of customer, so that their needs and demands can get fulfilled. Along with this, thisall will help an organisation in fulfilling their needs, so that they can achieve their goals andobjectives. Also, marketing is a process which is performed after coordination of ample number ofelements like, making and implementing strategies for market, competitors, suppliers andcustomers, production and selling of products and services and other. The organisation which hasbeen chosen for completion of this report is McDonald's, which is one of the biggest fast foodchain of the world, and use to provide their products and services in different parts of world. In thisreport, a discussion will take place on key roles and responsibilities which marketing function use toplay in an organisation, and also it's importance for other organisation functions will also come instudy (Baker and Magnini, 2016). Along with this, marketing mix will get designed for organisationand also for it's competitor. In the last marketing plan for organisation will get designed, so that theycan launch a new product in appropriate manner.TASK 1P1 Key roles and responsibilities of the marketing function.Marketing : It is an activity which is used by organisations, so that they can performdifferent operations like production, selling, promotions and other in effective manner, so that theycan achieve their goals and objectives. Also this, help an organisation in making required changes intheir system, so that they can fulfil the needs of their customers and increase their market share.Concept of Marketing : Marketing is a concept, which is made up by collaborating severalnumber of different operations and also by applying different strategies for these operations. Theseall are done by an organisation, so that they can produce quality products and services and also canprovide them to their customers, according to their needs and requirements. This all help anorganisation in fulfilling the needs of their customers and also them in satisfying them by theproducts and services offered to them (Baker and Saren, 2016). For doing so, it is very muchimportant for an organisation to make proper coordination between elements like, production (as itis very much important for them to make and produce products and services which are in trends andalso which are most preferred by their customers), product (customers at different market place loveto enjoy those products which are very much different and unique and also able to fulfil the needs of
them), selling (the products and services which uses good promotional strategies are more likely tobe famous among customers and also they use to buy them more as compared to other), marketing(products which have ability to fulfil the needs and demands of customers are very7 much famousat market place), societal marketing (special products at special market place for fulfilling specificrequirement and needs of customers are very much popular among customers of that market place).Current and future trends : For an organisation, it is very much essential for them to makeproper study of current trends and also have to keep their eyes on future trends. This all help themin making their strategies, so that they can make appropriate changes in their products and services.Also making proper study will help them in attaining knowledge that what is most preferred productand service by their customers, and which type of products and services are able to attract amplenumber of customers. This all lead the organisation in gaining information which they can use formaking appropriate changes in their products, so that they can produce and provide products andservices which are most preferred by their customers. Here, McDonald's can use methods formarketing of their products are promotions, and for this the most preferred medium is social media.As in this, they can provide complete detail and information about the products and services ofthem to ample number of customers. For this they can use, Instagram, Facebook, Twitter and othersocial media, so that they can promote their products to ample number of peoples. Another tool ofmarketing which they can use is segmentation, where they use to make appropriate strategies forattracting selected groups of society (Boschetti and Massaron, 2015). Also they can use textmessage and email for advertising about their products and services, which they are offering tospecial customers. In this they can send text to selected customers of market place, which havedetail about the products and services offered by McDonald's to their customers. Along with this,they can send some special offer in this to their selected customers, like discount offers, couponsand other. This all will help McDonald's in attracting ample number of customers with very lesseffort, and also help them in providing information to huge number of targeted customers at specificmarket place. Along with all this, technology is one of the most important factor in marketing for anorganisation. As it is very dynamic in nature, and for McDonald's it is very much essential to makeproper study over change in technology. As this will help them in updating machineries which theyare using for producing their products, so that production can become more effective. Also this willhelp them in producing quality products which will help them in service better products. Also,updating technology at work place will help them in improving experience of their customers withthem.Marketing process : Marketing process is made up of different elements which help anorganisation in identifying different opportunities available at market place for them and also which
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing Essentials Plan for McDonald'slg...
|13
|5061
|229
Case study on McDonalds (pdf)lg...
|18
|5723
|272
Marketing Essentialslg...
|18
|3895
|86
(solved) McDonald's Marketing Essentialslg...
|15
|5218
|359
Marketing Essentials Concept- McDonaldlg...
|14
|4002
|254
P1 Key roles and responsibilities of marketing function (Doc)lg...
|17
|5441
|354