Pepsi Market Analysis 2022

Running head: PEPSI MARKET ANALYSIS
PEPSI MARKET ANALYSIS
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PEPSI MARKET ANALYSIS
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Abstract
PepsiCo is one of the leading players in the soft beverage concentrates industry.
However, it has to be noted that the main player is Coca-Cola, which it has not been able to
surpass in a long time. Therefore, this market analysis has been done for PepsiCo for the
purpose of finding out internal and external strengths and weaknesses along with possible
market threats to avoid and also possible opportunities that the future holds for the market.

PEPSI MARKET ANALYSIS
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Table of Contents
Introduction................................................................................................................................3
Internal business environment....................................................................................................3
Company information............................................................................................................3
Information relating to marketing efforts...............................................................................3
SWOT analysis.......................................................................................................................4
Current capabilities and resources.........................................................................................4
External business environment..................................................................................................4
Projected changes...................................................................................................................5
Comparative market information...........................................................................................5
Industry and customer trends.................................................................................................5
Legal, Ethical and Sustainability considerations...................................................................5
Opportunities presented by new technologies........................................................................6
Conclusion..................................................................................................................................6