PESTEL analysis of hospitality industry

Hospitality

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P5. Skills required for roles within hospitality industry and current skills shortages.................1
P6. PESTEL analysis of hospitality industry..............................................................................4
P7. SWOT analysis for hospitality business and how it helps in decision making process.......6
P8. Implication of current and potential trends in hospitality industry.......................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality is refers to a process of making people welcome and proposing all services
for a luxury and comfortable stay. The hospitality includes business and operations of hotels,
restaurants, airlines, cruise ships and event management etc. For better understanding of
hospitality industry the Intercontinental Hotels Group plc, Denham, UK is being selected. It is a
British multinational hospitality company which is serving in around 100 countries. There are
some skills which are required to perform roles within the hospitality industry and shortage of
skills is being explained in this report. For understanding of external environment factors which
affect business, PESTEL analysis has been discussed in present report. The SWOT analysis has
been done for identifying the strength and weaknesses of hospitality business. Beside this current
and potential trends in hospitality industry has been explained.
MAIN BODY
P5. Skills required for roles within hospitality industry and current skills shortages
Hospitality Industry:
Hospitality industry is completely based on providing comfortable services to their
clients. The industry not only believe in making customer happy but also being customer
satisfied. The visitors are welcomed and provided amenities like entertainment, food, healthy and
safe stay and healthcare services etc. The IHG hotels provides luxury and comfortable stays to
their guests so they feel happy and satisfied with hotels services. There are some skills and
competencies which are required to perform roles within hospitality industry which are discussed
below:
Roles and Skills for Hospitality Industry
Roles Skills
Food Operational Role:
The good food attracts more consumers
in hospitality industry. This role includes the
jobs which are as follows:
Executive Chef:
An executive chef is managerial role
Cooking Skills:
The cooking is required for an
executive to develop the hotel food menu for
providing quality food to the customers (Kotas,
2014).
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which involve lot of work in back end of
hospitality industry. A chef of IHG take care of
the food operations in the restaurants, hotels,
casinos or other venues of hotel where food is
served. An executive chef should have the
skills which are as follows:
Managerial Skills:
Managerial skill is an important skill in
order to manage an entire kitchen of big hotel
like IHG.
Management Role:
The management is a crucial role in
every industry and especially in hospitality
industry to perform managerial function and to
provide better quality services to customers. It
includes the followings:
Hotel General Manager:
A hotel manager plays an important
role in managing operations of hotel. The
manager of hotel ensure all functions of hotels
are running smoothly. The role of manager
includes the interaction and communication
with guest, management of staff and handling
of financial transaction of hotels. And to
perform all these functions and activities the
hotel manager of IHG require some skills
(Marchington and et.al., 2016).
Business Skills:
As a hotel manager to perform their
roles effectively and efficiently it requires the
business skills. The business skills are
leadership, strategic thinking, negotiation skills
and project management to manage the
business effectively.
Apart from this the manager of IHG
should have management and interpersonal
skills also.
Front office role:
This is a basic role which is related
with the communication with guest and
providing them valuable and required services
on time. This roles includes following jobs
which are:
Concierge:
Customer Service Skills:
The customer is valuable person of
every industry so one should be able to fulfil
the need of customers. The concierge must
have the customer service skill and problem
solving skill to deliver better services to
customers (Daviset.al., 2018).
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