Strategy INTRODUCTION 1 Competitors 1 Geography and Technology 1 Customers' preferences and market segmentation 2 Sub-strategic groups in Mobile Phone industry2 Market Shares 3 Porters' Five Forces Analysis 4 Pestle Analysis 5 Critical evaluation of the sources of competitive advantages utilized by the innovator's 6 Analysis of investment in research and development 8 Recommendation to improve the performance of next 3 years 9 Stakeholder analysis9 REFERENCES 12 INTRODUCTION In this report, the focus is on Innovator's which is operating in