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Stakeholder Analysis in Mobile Phone Industry

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Added on  2021-02-20

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Strategy INTRODUCTION 1 Competitors 1 Geography and Technology 1 Customers' preferences and market segmentation 2 Sub-strategic groups in Mobile Phone industry2 Market Shares 3 Porters' Five Forces Analysis 4 Pestle Analysis 5 Critical evaluation of the sources of competitive advantages utilized by the innovator's 6 Analysis of investment in research and development 8 Recommendation to improve the performance of next 3 years 9 Stakeholder analysis9 REFERENCES 12 INTRODUCTION In this report, the focus is on Innovator's which is operating in

Stakeholder Analysis in Mobile Phone Industry

   Added on 2021-02-20

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Table of ContentsINTRODUCTION...........................................................................................................................1THE EXTERNAL ENVIRONMENT.............................................................................................1Competitors..................................................................................................................................1Geography and Technology.........................................................................................................1Customers' preferences and market segmentation.......................................................................2Sub-strategic groups in Mobile Phone industry...........................................................................2Market Shares..............................................................................................................................3Porters' Five Forces Analysis.......................................................................................................4Pestle Analysis.............................................................................................................................5Critical evaluation of the sources of competitive advantages utilized by the innovator's...........6Analysis of investment in research and development......................................................................8Recommendation to improve the performance of next 3 years...................................................9Stakeholder analysis.........................................................................................................................9REFERENCES..............................................................................................................................12
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INTRODUCTION.In this report, the focus is on Innovator's which is operating in the mobile industry of USA, Asiaand Europe. Its competitors are Yellow, Ochre and Navy etc. This report will cover external and internal environment of the chosen Company. It willalso highlight the stakeholders analysis and analysis of the investment in research anddevelopment with given future recommendation.THE EXTERNAL ENVIRONMENTAnalysis of the external environment of Innovator's was done by following approacheswhich are mentioned below -CompetitorsAccording to the CEISM simulation, following companies are the competitors ofInnovator's which are such as -RedBlueLeadersGreyOchrePinkNavy andYellow.All the companies are operating its business in Mobile Manufacturing industry. Moreoverthese companies are focusing on the same customers group and trying to attract them towardstheir own products such as mobiles and its related accessories (Bhardwaj, 2016).Geography and TechnologyAccording to the CEISM simulation, the mobile phone industry is targeting three marketswhich are as follows -United States of AmericaAsia EuropeThese three markets are contrasting from each other in various market aspects. There aredifferent demand patterns due to customers living in these three countries. Their needs, buying1
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behaviours, per capita income and wealth distribution are different from each other which makethem differentiate from other countries' customers.Along with differences in demand by the customers, one more business aspect is differentin trio countries such as USA, Asia and Europe. That business aspect is organizationaltechnologies which are distinctive at the same time. Thus, these differences make thecompetition tougher for the countries (Holmes Jr and et.al., 2016).Customers' preferences and market segmentationAnalysis of customers' demand is very important for any companies as it lead company todetermine their segmentation strategies and helps in understanding the customers' perceptions.Due to different religion and background, Customers' perceptions towards Innovatar's andits competitors. Thus, it is very important for all those companies to do market segmentation.Market segmentation strategy helps companies to understand their customers and accordinglyprovide them products and services which can fulfil their needs and wants. Along with thepurpose of fulfilling the needs and wants of the customers, there is one more motive for whichcompanies are doing market segmentation. That motive is to gain competitive advantage over itscompetitors. Here with the accordance of CEISM simulation, Companies are doing marketsegmentation on the basis of tech 1, tech 2, tech 3 and tech 4. Analysis of this marketsegmentation shows that some companies did technological investment late and anothercompanies did it at the right time. Due to this timing, those companies who did it on right timeare gaining more customers' satisfaction while another companies are getting loss in the industry.Thus, it is very important for all the companies to make sure that customers' needs and wantsmust be fulfilling on the right time (Jain and et.al., 2017).Due to technological investment in Tech 4, demand of Innovator's Company increased inMarkets Europe and USA. But in market Asia, Due to late investment in Tech 4 as compared toanother companies, Innovator's has to face loss.Sub-strategic groups in Mobile Phone industryIt can be defined as the manner through which companies are trying to create thepositioning of its products in the market. Positioning refers to the marketing strategy throughwhich companies are trying to create a different image in the mind of its customers by standingout from its competitors (Kehoe and Mateer, 2015). Here, Innovator's is trying to position itsproducts and brand in the market by doing investment in research and development strategy.2
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