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PESTLE and SWOT Analysis Assignment

   

Added on  2020-10-05

12 Pages3448 Words102 Views
Hospitality Industry forFuture leaders

Table of ContentsINTRODUCTION...........................................................................................................................2CHAPTER 1....................................................................................................................................2P1 Presenting different types of business....................................................................................2P3 Presenting the contribution of hospitality industry................................................................2CHAPTER 2....................................................................................................................................3P2 Operational and functional departments of Thomas Cook....................................................3M1...............................................................................................................................................4M2...............................................................................................................................................4D1................................................................................................................................................4CHAPTER 3....................................................................................................................................5P4 Presenting the operational roles.............................................................................................5P5 Skills required for roles..........................................................................................................5M3...............................................................................................................................................6D2................................................................................................................................................6CHAPTER 4....................................................................................................................................7P6 PESTLE analysis of Thomas Cook........................................................................................7P7 SWOT Analysis of Thomas Cook.........................................................................................7M4...............................................................................................................................................8CHAPTER 5....................................................................................................................................8P8 Presenting the implications of current trends.........................................................................8M5...............................................................................................................................................9D3................................................................................................................................................9CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................101

INTRODUCTIONHospitality industry is the biggest sector in UK who provide basic services such asaccommodation, theme parks and transportation etc. The present report also provide deepinformation regarding the industry and chosen company is Thomas Cook. Study describesdifferent types of business and its functional departments. Using PESTLE and SWOT analysisand then describes the implications of current trends. CHAPTER 1P1 Presenting different types of businessThere are many business which are operated in hospitality industry some of them are:Food services: It is a wide sector in hospitality industry and it comprises primarilyengaged in preparing meals, snacks and beverages, dinner etc. It also includes quickservice establishments, catering business and full service restaurants. For example,Martin Wishart is one of the top restaurant in UK.Accommodation and Lodging: It is another type in hospitality industry and this sector isrange of luxurious hotels. In this sector, the customer services is indispensable forproviding accommodation services (Li and Singal, 2019). For example, Hilton andMarriott is top leading hotel in UK which provide all facilities such as resorts, bars,rooms, restaurants etc.Travel and Tourism: It deals with the services that are related to moving people fromplace to place and consider another vast sector. For example, Thomas Cook is the travelagency that encourages people to travel and also provide different holiday packages. Entertainment: This industry provide different entertainment thrives to their customersso that people do for rest, relaxation and enjoyment. The main aim of this industry is torefresh person's mind. For example, theatre, attraction points such as Zoo and museums.P3 Presenting the contribution of hospitality industryHospitality industry contributes a biggest part in the local and national economy. Suchthat in UK, this industry helps to provide employment or job opportunities to many peoples likejobs creates in the supply and delivery industry. Marketing and farming industry. Therefore,2

hospitality's share the total direct employment up to 5 percent and contributes 34 billions euro ingross tax revenue (Hospitality industry contribute to local economy, 2018). As the industry isable to create jobs at all skills levels and provide different services such that it helps to contributein the local as well as national economy. Due to share the biggest part for the growth of theeconomy, government in UK and local authorities made different strategy. Thus, there is a clear correlation between the visitors and level of employment becausehospitality industry is one of the vast sector in UK. Therefore, it needs a lot of employees whichfurther reduce the amount of unemployment. On the other hand, hospitality industry alsocontribute to international economy such that it is considered the backbone of the economy andalso promote or growth economy of the country. Among it, the travel and tourism sectorprovides the highest contribution to internationals as well as national economy. Such that itsGross Value Added (GVA) increases the economic value up to double and the in 2008 the labourproductivity also grown.CHAPTER 2P2 Operational and functional departments of Thomas CookOperational department of Thomas Cook is actually responsible for smooth andprofitable production. It also revolve around the high quality and effective operations. Its mainaim is to satisfy the needs of their customers and increases the profit. There are differentfunctional department of Thomas cook such as :HR department: This department of a quoted firm actually recruit the best candidate forthe company which helps a business to growth at further level of success through their effectiveskills (Martin-Rios and Ciobanu, 2019). It also changes the policies and monitor whether thecompany is adhered the laws. HR department also maintain employee relations and compliancewith labour laws.Research and development department: this department research about the differentneeds of their customers and the tells to production department to produces those packageswhich can meet out the needs of their customers. In Thomas Cook, the department also helps abusiness to develop new services that helps a business to increases the sales and profit.3

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