Marketing Campaign for Pink Pepper Eau De Toilette Perfume by Marks and Spencer

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
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Contents

Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
Marketing refers to the collection of all those practices which are performed by the
business organization for the purpose of attracting the customers. Under the process of
marketing the management develop several marketing campaigns which leads to the increase
in the awareness related to the products and services. The chosen organization for this report
is Marks and Spencer which is a British multinational company dealing with the food
products, clothing and food products. This report deals with the discussion related to the
marketing campaign of Pink Pepper Eau De Toilette perfume.
Campaign objectives
Through the marketing campaigns of Pink Pepper Eau De Toilette perfume, several of
objective have been generated. It is necessary for the management of Marks and Spencer that
the objectives developed by them must be SMART. Below mentioned are the several
objectives of marketing campaign of Pink Pepper Eau De Toilette perfume:
 To create the awareness regarding the Pink Pepper Eau De Toilette perfume among
the customers within the time duration of 4 months.
 Enhance the profit b 10% in the next 3 months.
 Development of loyalty between customers related to the brand in the upcoming 4
months.
 Developing positive image of brand in the market.
Measurement of success
in order to measure the success or the growth of marketing campaign of Pink Pepper
Eau De Toilette perfume, the management of Marks and Spencer is adopting numerous
manners. Below mentioned are some of them:
 Enhancement in the number of like, share and comments on the social media channels
of the company.
 Noticing the changes in the sales of Pink Pepper Eau De Toilette perfume through the
creation and posting of images and videos on several social media channels.
 Getting the review of perfume from the several newspaper and magazine.
 Accepting feedback from the customers on the promotional campaign of Pink Pepper
Eau De Toilette perfume.
Campaign plan