This article provides a SWOT analysis of De Montfort University, including its strengths, weaknesses, opportunities, and threats. It also offers recommendations for improvement and suggestions for the university's website.
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Running head: PLAGIARISM TASK 1.SWOT Analysis For examining environment both internally and externally of any organization, SWOT analysis is seen to be a tool which is very much useful(Ommani, 2010). Depending upon the SWOT analysis of De Montfort University, The SWOT diagram for the SWOT analysis is clearly shown in the matrix format as seen below: Strengths Universityprovidesquality education Established departments with variety of courses supported by the bodies which are professional. Oneofthetoptwentyfive universitieswithhighestrateof employment in UK. Experienced staff of teaching. Weakness University has very less number of courses to offer The world ranking of the university is600-800th (TimesHigherEducation, 2018) Opportunities Universityoffersprogramsof distance learning with additionof newcoursestointernational students. The university also offers education beyondallthetraditional boundaries. Universitypromotesthedistance learningeducationconcepttothe Gulf and south Asian countries Threats Competition from other universities offeringprogramsofdistance learning. Increment in the expectations of the students from several regions. Lack of trained staff for dealing with programs of distance learning.
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1DIGITAL MARKETING Summary of Findings The university is seen to have been offering quality education in UK and it is considered to be one of the most favorite university internationally. The SWOT diagram clearly summarizesthattheuniversityhashighemploymentrateamongotheracademic organizations. This makes the university in initiating distance learning programs for targeting students all over the globe and create opportunity to include new courses for attracting more students. It has been observed that De Montfort University has come concern points. The university has been seen to have very limited courses for the students and lower ranking among other universities in the world. The university has not only targeted the international students all over the world, it has even attracted all the domestic students as well. This has arisen threats for competing with the universities which have more resources. It also attracts domestic students as well by providing education beyond the boundary campus. The lack in the number of trained staffs is a concern which the university faces while dealing with the programs of distance learning. Recommendation DependingupontheSWOTanalysis,somerecommendationscanbemade. Recommendations can be made for overcoming the weaknesses which are potential and deal with all kinds of threats faced by the university. They are summarized below: Introduction of new courses for both undergraduates and postgraduates will help the university in attracting more students and help in competing with other universities which offers diverse services.
2DIGITAL MARKETING The university must focus on improving the university’s world ranking. This can be done by focusing on the research programs for the post graduates secures a well reputation among the topmost universities throughout the world. There is a need for the company in observing closely and considering all the threats which are potential as received form some other universities. Proper strategy of business is to be introduced for introducing the program of distance learning in the market. The university must have both balanced as well as trained staffs for dealing with all kinds of expectations of several students throughout the world. 2.Porters Competitive Forces Model for the external situation analysis Bargaining of Suppliers (LOW to Average) The fee is normally fixed where rate of commission is given to all the agencies. Threats of New Entry (LOW) It is difficult to open a new university and then compete against an organization which is established like DMU Rivalry Among Existing Competitors (High) Competition is always high among the universities based on UK for attracting students internationally . Bargaining Power of Customers (Low to moderate) Universities do not bargain butoffer partialfee reductionon fullpayment of fee Threats of Substitutes (Very low as substitute) Quality of education is difficult to offer
3DIGITAL MARKETING Set of Objectives Investment on the development of the compact system for providing distance learning via internet across the world. The university must widen the range of its courses and offer large number of courses which will further help in attracting more and more international students. The university must invest on skill development of staffs which are existing and also new on staffs which are new for dealing with a variety of students from several parts of the world. The university must also focus on the development of policy of compact business for promoting distance learning programs all over the world. 3. Suggestions for the website of De Montfort University The university’s website needs to address both the cultural as well as the trust issues which are interdependent and also needs improvements. It has been noticed that several issues related to culture and trust requires a lot of improvements. Hence,the use of communication upon the internet for reaching the university targeted audiences is to be discussed. The website is needed to include the student’s experience from separate cultures and clearly show the experience from their cultures to convey a friendly environment. The university must adopt a recruitment policy for therepresentors from several countries for dealing students by their fellows of country in the
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4DIGITAL MARKETING educational agent form helping in describing the best of format of the university in the countries targeted. The university must also adopt the semiotics policy which is considered as a good way in the industry of e-commerce with the website’s trust issues and this is helpful for describing messages with signs as well as symbols so that everyone can easily and clearly understand regardless of culture. As a result, this increases the website usability. The university could also include the virtual day of opening concept where people throughout the world talk with the staffs of the administration of the university by utilizing platforms of social media for reaching targeted audience.
5DIGITAL MARKETING References Ommani, A. R. (2010). Strengths, weaknesses, opportunities and threats (SWOT) analysis for farming system businesses management: Case of wheat farmers of Shadervan District , Shoushtar Township, Iran.African Journal of Business Management,5(22), 9448–9454. Retrievedfrom http://www.academicjournals.org/AJBM%5Cnhttp://www.academicjournals.org/journal/ AJBM/article-full-text-pdf/21F95E420498 TimesHigherEducation.(2018).DeMontfortUniversity.Retrievedfrom https://www.timeshighereducation.com/world-university-rankings/de-montfort-university