Planning and Delivering an Event: Theory and Practical Considerations

Planning and
Delivering an Event -
the theory and
practical
consideration

EXECUTIVE SUMMARY

Table of Contents
EXECUTIVE SUMMARY........................................................................................................2
INTRODUCTION......................................................................................................................4
MAIN BODY.............................................................................................................................4
Role of event planner.............................................................................................................4
Event cycle.............................................................................................................................4
Event research........................................................................................................................5
The Feasibility study..............................................................................................................6
Feasibility study and budget...................................................................................................7
Conclusion................................................................................................................................10
REFERENCES.........................................................................................................................11
Books & Journal:..................................................................................................................11

INTRODUCTION
Event planning industry has been growing and changing at rapid scale with opposite
words new services and planning as well as operations in market. Main purpose of this report
is to particular understanding the importance of event planner and changes taking place in
industry (Aziz, 2017). Accor hotel, and French multinational hospitality company located in
France. It is also the largest hospitality organisation in Europe and six largest worldwide.
This report consists of event cycle, event research, feasibility study in operations feasibility
study and budgets and industry trends.
MAIN BODY
Role of event planner
 Coordinators specialists- It is the main role of event planner in Accor hotel in which
main duty of event planner is to co-ordinate and establish of mutual coordination in
between employees as well as supervisor so that pre and post event reports are
properly prepared and examined.
 Managing and organising activities- It is another crucial role of an event planner in
which they have to manage and organise everything in systematic procedure so that
every activity is being carried out with proper consideration.
Event cycle
Event cycle is described as a process of planning event in a systematic procedure and
accomplishing set objectives. Event industry has been changing with new methodologies and
it is critical essential to focus on different types of trees which are important to be followed
by every organisation (Bryan, 2019. In context of Accor Hotel, they also have many event
planners who properly follows event cycle and accordingly execute their event planning well
defined manner. So, different types of stages in event cycle are explained as follows-
 Determine goals and objectives- It is the first step in event to cycle in which it
focuses towards goals and objectives of event planning whether they are reliable or
not. Event planners make ensure that relevant goals are being set which can be
achieved within a time period.
 Plan working budget & price- It is a second step in which event planner aims
towards preparation of a budget and price of a particular event. It is essential to
implement of budget and price so that further processes can be carried out according
out accordingly.