Challenges and Strategies for Effective Communication

POSTER

INTRODUCTION
Communication is an act of transmitting or passing information from one person to
another by using signs, semiotic rules, symbols and many more. This poster includes common
challenges and barriers of effective communication along with strategies for overcoming
communication barriers. It also includes awareness of cultural influences on communication and
negotiation
MAIN BODY
Common challenges and barriers to effective communication.
Jetwing Hotels Limited is Sri Lankan hotel and resort chain is opening a new hotel at
Colombo, Sri Lanka and promotes the resort by emphasising on the security that managers of
selected resort provides. Following challenges of effective communication they faced are
following:
Market repositioning: Due to intense competition, it is a challenge for selected hotel to
reposition its image in competitive market for promoting the resort.
Differences of perception: Perception differences of customers leads to
miscommunication between interpersonal and organisational levels and thus a challenge for
effective communicating securities provided by chosen hotel.
Barriers of effective communication are as follows:
Barriers are related to hindrances or obstacles that helps in prevent movement, access and
flow of the information outside or inside company. Barriers distort communication within
company. Barriers develop the negative impact on communication among the top management
and staff members.
Barriers in understanding accurate perception: Different people have different
perceptions and making assumptions as well as ignoring circumstances results in misconception.
Drawing same conclusion from relevant situations is a barrier in understanding perceptions.
Barriers in verbal communication: Using overcomplicated, unfamiliar or technical
terms can result in confusion for public and leads to obscure meaning of the message send by
hotel manager to general public of Sri Lanka in promotional campaigns.
Cultural- Firms with their global operations and markets require to be conscious about
what they say if interpretations various nationals working for them. It is important if message
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