This presentation discusses the importance of promotion mix in marketing and how Marks and Spencer utilizes various components of the promotion mix to reach its customers and enhance its brand value. It explores the promotional activities carried out by the company through internet, magazines, newspapers, and television. It also highlights the services offered by Marks and Spencer, its global presence, and its partnerships with other brands. The presentation emphasizes the use of technology in promotional activities and the strong brand positioning of Marks and Spencer.