Practical Digital Marketing - Use Of Digital Marketing In A Specific Communications Strategy

This presentation discusses the importance of digital marketing in today's business world and how it can help firms develop, scale up, and sustain their brand's online image across all effective digital platforms. It covers various digital marketing strategies like SEO, PPC, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR, and how they can be used to achieve specific business objectives.

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

DIGITAL MARKETING
Digital marketing is undertaken as the element of marketing which utilises internet as well as
online based digital technologies like mobile phones and other digital platforms for promoting
goods or services. Moreover, Digital Marketing is also known as online marketing that
describes to promote the brand of firms for connecting effectively with clients through
utilising internets. In addition to this, it is essential within present times in all firms as this
teaches them how to develop, scale up as well as sustain their brand’s online image across all
effective digital platforms. Additionally, this bring various opportunities as well as
development to business as well as may drives towards exposure and enhance more sales.

DIGITAL MARKETING STRATEGIES
Digital marketing strategy is considered as a plan which assists firm to accomplish particular
objectives by successfully chosen marketing channels like earned, paid and owned media.
Additionally, it is a set of planned actions which performed online for reaching particular
business objectives. In general aspects, it states conducting consistent actions at appropriate
period via much effective online channels for enhancing revenue as well as develop relations
with its customers. This is very essential to adopt digital marketing strategies for entity as it
assists them to encourages them to learn more, facilitates actual information and others. some
of the strategies of digital marketing are described further.

SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO) is undertaken as the procedures
of developing quantity as well as quality of websites traffic
towards websites or web page from search engines. It targets
unpaid traffic instead of direct or paid traffic. Additionally, this is
essential as it develops them much visible websites more visible.
In addition to this, this enhances exposure of their entity to
targeted clients upon search engines and develops brand
awareness; improve websites user experiences and others.

PAY PER CLICK (PPC)
Pay per click is considered as a form of digital marketing
strategies which enables marketing team to effectively
buy traffic to its websites. Moreover, marketers place
ads upon websites or search engines like Microsoft
bing and Google as well as pay fee all time the ads is
clicked. Additionally, this is a effective communication
tool that enables businesses for raising its positioning
upon search pages as well as push its business profile
out within market areas.

CONTENT MARKETING
Content marketing is essential digital marketing strategy which is utilised for attracting,
involving and retaining customers through developing as well as sharing efficient articles,
podcasts, videos and other media. This is related to their capabilities to enhance the volume of
quality traffic to their websites. Content is known to be the king in developing awareness as
well as develo.ping quality leads that sustain healthy sales development

SOCIAL MEDIA MARKETING
Social media marketing is undertaken as aspects of promoting entity’s
offerings such as Instagram, LinkedIn, face book and others. Moreover, it is
regarded as procedures to promote business towards its targeted firms
through various social media platforms. In addition to this, there are
essentially two kinds of social media marketing that is social media
management. As into current situations, consumers are mainly available
upon social media so this becomes advantageous for entities to utilise social
media marketing as business tactics for promoting as well as growing its
goods to audiences. furthermore, this essential cost lower in comparison to
traditional marketing methods. Also, this mainly target in new way to aids
firm which developed proficient leads.

AFFILIATE MARKETING
Affiliate marketing is similar to referral programs as this includes performing with outside
persons or firms within agreement which they promote its goods into exchange for
commission from every sale which may be attributed to its potential. Additionally, it is a way
for cutting down upon costs as well as outsourcing few of heavy lifting of promotion,
however they put its brand’s image into someone else hands. So, this kinds of digital
marketing often needs much extensive tracking as well as monitoring

MARKETING AUTOMATION
This is whole related to utilising software for automating activities of marketing. Moreover,
various departments of marketing automate repetitive works like social media posting, email
marketing, campaigns and others not only for sake of effectiveness but so they may facilitates
much personalised experiences for its clients.

EMAIL MARKETING
This is considered as the essential communication strategy as it enables firms to stay connected
with aspects and clients, sending those customised newsletters or offer depends upon previous
shopping history or brand involvements. In case person have interacted with some of their
branded touch-points such as email offers for 10% off on products they has been undertaking,
or free shipping which can be what ultimately bring about a conversion. Furthermore, in
around 60% of clients consider that email play vital role into its buying decisions. Also,
transactional emails are much likely to be opened through subscribers.

ONLINE PR
Online PR is also called digital PR which is link developing tactics which incorporates building
a piece of innovative content as well as distributing it towards target media for securing
coverage which involves backlinks to customer’s websites, thereby developing SEO as well as
whole search rankings upon Google.

SUMMARY
As per the above presentation, it has been summarised that digital marketing plays vital role as it
is essential within present times in all firms as this teaches them how to develop, scale up as
well as sustain their brand’s online image across all effective digital platforms. Additionally,
Digital marketing strategy is vital as it assists firm to accomplish particular objectives by
successfully chosen marketing channels like earned, paid and owned media. Additionally, it is
a set of planned actions which performed online for reaching particular business objectives.

REFERENCES
• Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma
(2018). A Critical Review of Digital Marketing. International Journal of Management, IT &
Engineering, 8(10), pp.321-339.
• Boyland, E. and et.al., 2020. Digital Food Marketing to Young People: A Substantial Public
Health Challenge.
• Annals of Nutrition and Metabolism, 76(1), pp.5-8.
• De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies, online
reviews and hotel performance. International Journal of Hospitality Management, 72, pp.47-
55.

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