Practical Digital Marketing: Use of digital marketing in a specific communications strategy

Use of digital marketing in a
specific communications strategy

Table of Content
•Introduction
•What is Digital marketing strategy?
•Digital communication strategies
•Review the digital marketing using examples
•Promotional and marketing mix (4 Ps)
•Ranking using social media measures
•Conclusion
•References

Introduction
The traditional concept of Marketing is shifting to the modern
marketing concepts like digital marketing, Digital marketing is
a concept that leverages internet technology and digital
channels to deliver the message related to the products and
services of the organisation to the consumers. Digital
marketing uses the platforms like social media, apps, search
engines and strategies like social media marketing, email
marketing, video advertising etc. Promote and advertise their
products and brand consumers in masses.

What is Digital marketing strategy?
In the current digital business environment to grow
organisation have started creating their online presence for
which digital marketing strategy are utilised. Digital marketing
strategy is a tactic that contains a course of action in order to
achieve marketing goals of an organisation. The marketing
goals of an organisation are determined using business
objectives. In order to develop digital marketing strategy a
marketer firstly set the marketing goals then develop a digital
marketing campaign and execute it to attain the marketing
goals.