This article provides an introduction to practical digital marketing, its components, and strategies for effective promotion of products and services. It covers topics such as marketing mix components, communication mix, social media marketing, and case studies of TESCO and ASDA. The article is relevant for students studying digital marketing or anyone interested in learning about practical digital marketing.

Learn about the basics of practical digital marketing, its components, and strategies for effective promotion of products and services. Read on for more!

Practical Digital Marketing - Introduction, Components, and Strategies

This presentation explores the use of digital marketing in a specific communications strategy. It provides examples from Nike and Adidas, showcasing how they utilize various digital media channels to promote their products and services. The presentation is for the Practical Digital Marketing Assessment 2 in the BMP3006 course at Regent College London.

Marketing

Use of Digital Marketing in a Specific Communications Strategy

Presentation

This report discusses the current practices and strategies of digital marketing used by Samsung to promote their products and reach customers. It explores search engine marketing, search engine optimization, search engine advertising, and other tools used by Samsung. The report also includes a case study on Samsung's performance in the market.

Digital Marketing: Current Practices and Strategies by Samsung

This report explores the role of digital marketing in the communication strategy of Airtel Limited, a multinational telecommunication services company. It discusses various types of digital marketing, such as content marketing, search engine marketing, social media marketing, search engine optimization, affiliate marketing, pay-per-click marketing, and email marketing. The report highlights how these digital marketing strategies can help Airtel increase brand awareness, engage with customers, and drive online sales.

Role of Digital Marketing in Communication Strategy: A Case Study of Airtel Limited

This presentation discusses the use of digital marketing in a specific communication strategy, with a focus on TESCO as a case study. It covers the definition of digital marketing, communication mix, advantages and disadvantages of digital marketing, and recommendations for TESCO. The presentation also includes examples and references for further reading.

This document provides an overview of the digital marketing landscape, compares online and offline marketing concepts, analyzes key consumer trends, and examines the tools and channels available to marketers. It also includes a digital marketing plan and strategy to build multi-channel capabilities.

Design and Creativity

Digital Marketing: Overview, Consumer Trends, Tools, and Channels

This presentation discusses the use of digital marketing in a specific communications strategy. It explores examples of Twitter and Instagram contributions to advertising campaigns, as well as the promotional aspect of the marketing mix and its ranking. The presentation provides insights into the concept of digital marketing and its effectiveness in reaching potential consumers.

Practical Digital Marketing - Introduction, Components, and Strategies

Use of Digital Marketing in a Specific Communications Strategylg...

Digital Marketing: Current Practices and Strategies by Samsunglg...

Role of Digital Marketing in Communication Strategy: A Case Study of Airtel Limitedlg...

Use of Digital Marketing in a Specific Communications Strategylg...

Digital Marketing: Overview, Consumer Trends, Tools, and Channelslg...

Use of Digital Marketing in a Specific Communications Strategylg...

Use of Digital Marketing in a Specific Communications Strategy

Digital Marketing: Current Practices and Strategies by Samsung

Role of Digital Marketing in Communication Strategy: A Case Study of Airtel Limited

Use of Digital Marketing in a Specific Communications Strategy

Digital Marketing: Overview, Consumer Trends, Tools, and Channels

Use of Digital Marketing in a Specific Communications Strategy