Importance of Digital Marketing and Social Media Marketing in Contemporary Business

DIGITAL
MARKETING

Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
Marketing Importance and Explanation...................................................................................................3
Marketing and Communication Mix with its importance........................................................................4
Importance of Digital Marketing and its Explanation..............................................................................4
Importance of Social Media Marketing and Explanation.........................................................................5
Importance of digital marketing and social media marketing to contemporary business.........................5
TASK 2.......................................................................................................................................................6
Two examples of social media contents that really work and justify why...............................................6
Models and standards for digital marketing.............................................................................................8
Why the social media content is effective................................................................................................9
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................11

INTRODUCTION
This report focuses and understanding result of various technological advancements & changes
in organizational processes, the running of organizations are becoming increasingly complicated.
That's also critical within event that such company focuses on taking corrective approach
to address such problem like defined in this scenario. In today's economy, while the majority of
additional businesses increase, competition heats up, so every company concentrates upon
improving its goods and services. It results in organizations are now concentrating attention
upon correcting problems. Organization uses effective advertising plan to advertise their
products and services to achieve their desired goals and objectives. In recent scenario of business
one of the important kinds of promotion within organization is advertising products and services
via the online mode. Online marketing is the practice of advertising and procurement activities
over the web. This study contains details regarding Starbucks and Dark Woods Coffee's digital
marketing campaigns. It includes messages, content providers, and online advertising. The
effects of online advertising under this scenario are understood using Dark Woods Coffee and
Starbucks as an organization. Dark Woods Coffee is a firm established in the United Kingdom
and also it is launched in 2016. This report helps in understanding the different marketing
concept and how it is effectively applied within an organization which helps in maxim zing
productivity and profitability of business.
TASK 1
Marketing Importance and Explanation
An online advertising campaign is one in which employee or a group of employees works on
behalf of a firm to promote items and commodities using the internet as an effective and efficient
tool. It is a method of advertising wherein the corporation promotes to its goods and
commodities through the online mode. It has been analyzed by several studies that this has been
founded that now the global market and industry environment have become much
more challenging daily, so as a consequence, employers continually attempting to use internet
advertising as their major tool. This is an effective component besides attracting customers since

it reduces the cost of marketing and enables organization towards reaching a bigger market.
Marketing is explained as the practice of offering the effective goods, services, or ideas to that
same right person at the right timing, location, and pricing, by using appropriate
advertising strategies and recruiting the right people to include customer support for such goods,
services, and ideas. The appropriate phrase for marketing is that it is an idea that acts as even the
foundation for any and all promotional and marketing initiatives.
Marketing and Communication Mix with its importance
Companies use a variety of strategies to attain their goals, including their organization goals
which are considered as their primary goal. The advertising operations in an organization helps
in ensuring that these goals are met by the help of marketing mix, that tries to match the correct
goods in the right location at the correct timing for the effective and correct value. The marketing
4Ps are explained as the tools that form the foundation of the marketing mix idea. The 4P’s of
marketing are mentioned below and it also helps in understanding their importance:
 Product – Focuses on goods and services which are being sold to consumers.
 Price – Value of products which is paid by consumers.
 Place – How products and services can be sold.
 Promotion – Promoting goods and services among consumers.
In recent trends several enterprises operating in current economy, different tools listed above
aren't any longer sufficient. Companies would need to adapt too though, bearing in view that
customer behavior and desire remain voracious and always shifting while technological
developments. The Communication Mix is a combination of personal selling, public affairs,
digital selling, online advertising, and moment in time advertising which an organization uses in
order to achieve its business goals.
Importance of Digital Marketing and its Explanation
Digital marketing is explained as an effective and efficient process in which a bunch of people
collaborates effectively promotes their company's products and services using the internet. That
is a part of promotion under which a business develops its products and services on the internet.
The rivalry and business environment are becoming more complicated every day, so as a result,
companies are increasingly relying on online advertising. It is a successful strategy to promote